New York (ots/PRNewswire) – Under the new entity, Big Village brings together adtech, media, insights and creative under one roof to solve the industry’s biggest problems and drive advertising into a new era
ENGINE, a global advertising, technology and data company, announced its new brand name Big Village (www.big-village.com) announced in the US, Europe and Australia on June 17th. The company’s mission is to break away from the insular thinking of the past and to serve as an example to the industry of what it means to be an integrated solutions company. Under its new name, Big Village operates as a global advertising, technology and data company, bringing its full range of services, including adtech, media, insights and creative professionals, under one roof to effectively solve some of the industry’s toughest challenges and advancing advertising and marketing.
Led by Kasha Cacy as Global CEO, Big Village has 450 employees worldwide and counting. We pride ourselves on being a team that brings together diverse perspectives that are interwoven throughout the team’s process to uncover unexpected opportunities for clients.
Big Village brands and services include:
- EMX by Big Village: Powered by Advertising Technology, the company’s leading end-to-end programmatic technology group, EMX is a leading SSP, data platform and media trading desk;
- Cassandra of Big Village: a collection of research on Millennials, Gen Z and Gen Alpha that uncovers and analyzes emerging trends, generational insights and youth behavior;
- Media professionals trained to break down adtech silos by combining insights into consumer attitudes, targeting, media engagement and robust measurements to drive media investment;
- A global market research company that uncovers not only the “what” but also the “why” behind customer behavior, resulting in better data and insights for better business decisions;
- A modern creative workshop that positions brands with contextual work in social, digital and traditional channels so that they are noticed by their target groups.
“If we look at what marketing organizations are dealing with today, things have gotten so complex that campaigns can no longer exist in isolation,” said Kasha Cacy, Global CEO of Big Village Embracing the challenge and solving the problems others couldn’t solve: true transparency in the programmatic marketplace, scaling to niche audiences not clearly defined by behavioral data, and deep integration of data and insights into the creative and media processes, to name just a few give examples.”
ENGINE Group UK, owners of advertising agency ENGINE Creative, which was acquired by Next 15 earlier this year, is unaffected by the renaming. However, EMX has employees operating in the UK.
Currently working on a number of major initiatives around the world, Big Village prides itself on finding unconventional ways to solve big problems for its customers. For example, in its recent collaboration with a well-known tourism company, Big Village encouraged its client to focus their marketing strategy not on what they wanted to embody, but on who they wanted to target in order to reach new customers in the wake of the pandemic. For the past two years and now, Big Village has helped this client increase tourism significantly.
A great example of Big Village experts working together to solve big problems is the Ad Council’s COVID-19 It’s Up To You vaccine education initiative. The Ad Council partnered with Big Village to to improve the quality of the audience and better differentiate the Vaccine Resisters from other groups and to spread the message through the most effective media channels.By using unique targeting solutions, including Digital Audiences (Insights) and EMX Data Connected Marketplace™, Big Village was able to Seamlessly engage and engage audiences across EMX’s media offering.
Big Village also strives to partner with outside technology providers to expand and evolve its offering. EMX, by Big Village, has partnered with Audigent, the leading data enablement, curation and identity company, to expand the first-party data capabilities of its Data Connected Marketplace™. As the preferred SSP of Audigent’s SmartPMP™ product, EMX offers greater audience lift, targeting, scaling and delivery.
Information about Big Village
Big Village is a global advertising, technology and data company. Driven by our diverse group of experts, we offer a new way of working by bringing programmatic solutions, media, insights and creativity together under one roof. Headquartered in New York, Big Village has 12 offices in North America, Europe and Australia. Visit big-village.com for more information.
Questions & contact:
Laura Czaja, Director, Corporate Communications