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On the occasion of the Full Moon Festival (or Tet Mid-Autumn) which takes place on the 15th of the eighth lunar month and this year will coincide with next Tuesday, new types of moon cakes are sold, in addition to traditional products.
Simon Crowther, director of marketing for Mondelez Kinh Do Vietnam, said that all of their products are manufactured to strict and safe standards with carefully selected ingredients.
Being one of the largest suppliers of such cakes on the market, Mondelez Kinh Do Vietnam decided to expand its online distribution this year through cooperation with digital trading platforms, he added.
Meanwhile, Dao Tien Thanh, Hai Ha company’s marketing manager, stated that his company wishes to accompany consumers in the midst of the pandemic, by maintaining the prices of most mooncakes despite the increase in cost. of the ingredients.
On the other hand, several companies in the country are also looking to promote their online sales of mooncakes.
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During Tet Trung Thu, the infants sing; they dance; they carry these lanterns, the most popular shapes of which are carp and stars, and eat “banh nuong” (baked cake) and “banh deo” (sweet glutinous rice paste cake), also known as moon cakes.
These cakes are a special sandwich made in the shape of a full moon and symbolize family togetherness, happiness and perfection.
In the market you will find a diverse range of flavors and aromas of that sweet stuffed with sweet bean paste, egg yolk, lotus seeds, pineapple paste, almonds and other delicacies.
Over time, its elaboration tends to adapt a little tradition to contemporary taste. The older ones prefer the traditional flavor, while the young ones opt for the new one.
In addition, during the festival the Dragon and Lion dances were performed in the streets, and exhibitions of martial art and performance of ancient instruments were presented.
The festival is linked to the legend about Chu Cuoi, a young man who found a magical tree capable of curing any disease and took it to plant in his home.
A wise man told him that he must water the plant with pure water and when his wife accidentally poured dirty liquid on it, the tree began to fly into the sky. Chu Cuoi grabbed his roots and was dragged to the moon.
It is said that on full moon days, especially during this festival, Chu Cuoi with her tree can still be seen dreaming of living on earth. That is why children walk the streets with lanterns to show Chu Cuoi the way back home.
This celebration today is one of the most popular in Viet Nam that aims to foster affection for children and promote education, dance and the arts.
VNA
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