Elgato Shifts Focus Away from Gaming with New Neo Line and AI Features

If you are a Twitch streamer, Elgato’s new Neo line is for you

Elgato introduces Neo line as it expands beyond gaming

Elgato, known for dominating the gaming market, is shifting its primary focus by launching the Neo line of products. With Neo, Elgato aims to make its popular products simpler, more affordable, and more accessible to a wider audience. The line includes the $99.99 
Stream Deck Neo, which acts as the command center for Elgato’s products, equipped with eight LCD keys that can automate tasks like turning on lights or joining video calls. Julian Fest, the general manager of Elgato, emphasizes that the new Neo products are designed to be more appealing to a less technical audience. The line’s industrial design reflects the goal of being more accessible and user-friendly. Elgato’s Neo line is a reflection of the growing trend for remote work and an acknowledgment of the blurred lines between creators and professionals.

Neo line offers a range of user-friendly products

The Neo line includes a range of hardware catered to video calls and content creation. Elgato’s $99.99 
Facecam Neo webcam, supporting 1080p video at 60fps, is equipped with an integrated privacy shutter and can easily be mounted on a monitor or laptop. The $89.99 
Wave Neo condenser microphone offers a raised desktop stand and features a tap-to-mute functionality. Elgato targets users looking to improve their audio and video setups without the complexity of high-end professional-grade equipment. The minimalist design of the Neo products makes them compact and suitable for small spaces or users on the go.

Neo devices empower creators

Elgato sees the Neo line as a means to empower a wider range of creators in various fields, including webinars, online sales, video podcasts, and community building. The affordability and functionality of the Neo range aim to bridge the gap between basic entry-level equipment and high-end professional setups. With the Neo line, Elgato is striving to enhance the out-of-the-box experience, providing a seamless and simple setup process that doesn’t require extensive app installations or advanced technical knowledge.

Neo products enhance content creation on iPads

The Neo line is designed to expand beyond traditional laptops and computers. Elgato assures costumers that the Neo devices, including the Stream Deck Neo, are compatible with iPads, enabling content creators to utilize tablets as content creation powerhouses. Elgato recognizes the increasing trend of content creation on mobile devices and aims to provide high-quality, portable tools for creators on the go.

Integration of AI features

Elgato is leveraging the power of artificial intelligence to enhance its products. With the release of an upcoming Light Strip, Elgato aims to utilize AI for customizable lighting solutions. The Light Strip will provide users with curated RGB options based on their desired scene, generated through an AI model. Additionally, Elgato plans to introduce AI-powered voice-based auto-scrolling to its Prompter hardware, ensuring a seamless teleprompter experience for content creators.

Affordable yet premium

The Neo line offers premium features and functionality at a lower price point compared to Elgato’s previous high-end releases. While alternative cheaper options exist in the market, Elgato’s Neo range focuses on delivering a combination of quality and affordability, providing users with a product that reaches a sweet spot for their content creation needs.

Looking towards a creative future

Elgato believes that AI can unlock creative potential and improve various aspects of content creation. The company aims to invest in features that enable users to achieve their creative vision more easily and have a more enjoyable experience, rather than relying on AI agents to handle tasks entirely. The Neo line is just the beginning of Elgato’s long-term mission to cater to an expanding base of creators and support the continued growth of the creative industry.