I don’t know if I’m a T. Rex, but I still go to the movies. The cinematographic experience of sharing emotions with other people that I do not know continues to excite me. In the cinema I kissed, drank, ran away, cried, laughed, smoked and slept, among other things that I will not confess. It amazes me to see how the cinemas fall. It thrills me to see them turned into supermarkets. I have yet to read the memories of Enrique González Macho (74), on sale at the box office of its cinemas.
I don’t know if I’m the T. Rex that dances in the new rhyme of Kase.O, -very soon on the cover of Tapas– but I predict that the rooms will revive strongly soon. I even dare to assure that it will be a business, perhaps a real estate business, or a membership business. Does anyone remember what was linked in the cinema forums?
I enter the Verdi of the brothers Adolfo Y Amalia Blanco. He is sad, but I happen to get melancholy. On the terrace of 100 Montaditos de José María Fernández-Captain (48) there is no room for a soul. There are tables of posh and modern, of “trappers” and clueless. The grandparents have returned to the streets but not to the bars. We are barely ten in my living room. The Verdi’s launch a channel on Samsung TV to distribute their movies indies, especially French, is called “Feel Good Cinema.” Counterflow. Cool.
Is it a movie poster or a bookstore?
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Before the movie I learn things. How good the new Coca-Cola campaign! -Soon there will be changes in the company in Spain-. Thought from a London that tells me this week that it is closed tight; born by the creative Juan Sevilla, Wieden & Kennedy at the controls and with the music of Tyler The Creator, boyfriend of the son of Will Smith.
A little bird sings to me that this week he is preparing a good one with Tyler. Pay attention! I’ve already wanted to learn to raise and lower my eyebrows independently. I hope to have an advantage after years of trying to separate the kick foot from the hi-hat. I end the paragraph with a special mention to the campaign From Partner to Partner of Jose Luis Moro Torreblanca Penguin for him Creatives Club and also a heartfelt memory for Pedro Ruiz Nicoli, one of the greats of advertising, great collector of modern art, passed away this week. A hug to the family and their son Paco.
I went to see The booksellers (DW Young 2019), translated here New York Booksellers, a tribe documentary. Has the reader noticed that New York’s new outdoor tourism campaign is well done? The slogan: “New York misses you too.” Nice.
In the 1950s, 368 bookstores were dispatched in New York, now there are only 75 left. Nancy Wyden, daughter of the founder of The Strand Fred Bass, which will go down in history not for storing “kilometers of books” but for having the logo that most people like hipsters carry in your tote bag dirty canvas.
On the top floor is one of my lairs in Manhattan, the rare books section, signed and of course, very expensive. They already know me there, I go the first day, I pay them and I leave them apart; I buy a bag of those from the Chinese for clothes and put them the last day in my Rimowa with bruxism so that they cross the North Atlantic at night.
“People who appreciate rare books are as rare as the books they seek”
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“What used to be strange is now not strange,” says one of the booksellers. It seems like a truism, but this idea has made Michael Zinman, to which the magazine New Yorker apodó “The eater”, probably the biggest bibliophile in Manhattan, in a very rich man. Why? When he got the poison of collecting, damaged books were cheaper, not today. What will Zimman’s disease be like if he buys a book several times because he believes that only by establishing comparison patterns between different copies can the context be understood!
“My wife told me: you care more about books than me! What place do I occupy in your life? “The sixth,” I replied. Imagine the rest of the brawl. They do not count in the documentary if he is still married, but they do tell that a friend of his spent 1.5 million dollars to reinforce the house to prevent the weight of his library from sinking it.
“Nobody spends $ 25,000 on a copy of Moby Dick to read Melville ”, says another of the protagonists. “It’s about owning.” We all imagined them but listening to it makes you think. I have reflected on this for some time in this column: Where do the libraries go when one dies?
I have already signed up the string of bookstores that tell their story in the documentary to visit them the next jump to NY: Brattle, Charles Spencer, Codex, Mast Books, Aegon, Lizzyoung, Imperial Fine Books, Happy Héroes Used Books, Left Bank Books And of course McNally Jackson (news only). All of them, and those that I do not list, are against Barnes & Noble, but they all also sell on the internet. “The network has changed everything. Book finders have disappeared. Everything is at a click and it is so fast to find it that the emotion disappears instantly ”.
The owner of ‘The Strand’, “the most famous bookstore in Manhattan”.
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The chaos of the three sisters heirs of Argosy it is very interesting. “My father, who founded the bookstore in 1935, had the wisdom to buy the building, so we didn’t pay rent. We pay to come to work here. Every week at least five brokers They call us to make an offer for the building but we don’t sell … at least for those prices ”. So you know, do not underestimate starting a business with little possibility of profitability, or rather, support it with other investments. Very good advice.
There is no lack of footage to pay tribute to the deceased Martin Stone, raised as an electric guitarist, and unanimously by all respondents the “real New York book finder.” There is also a consensus on the cursed word: Kindle to which, to discredit it, they award buyers over forty. A new concept is born: technology old fashion.
Memories of when children’s books were not considered true books are filmed. And how the arrival of the illustrator Maurice Sendak, nicknamed Mo, it changed everything. A bookseller who claims to have sold two books – “English, yes” – bound with human skin is disgusting. How books are still being bought for their “dust jacket”, literally his overalls.
“A first edition of Great Gatsby it costs 5,000 dollars, with its color cover 15,000 dollars and if the cover is deteriorated by the passage of time and use, 150,000 “, explains a merchant. Does it make sense? I think so.” People who appreciate rare books it’s as rare as the books you are looking for. “Do you like rare books? Well, make yourself look at it.
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