Establishments that stink the hands of their customers with sticky antiseptic gel are making a serious mistake, says an olfactory marketing specialist.
Whether at the entrance to the metro, a hospital, a shop or a restaurant, disinfection stations often spill an unpleasant viscous liquid.
“It’s shocking and it makes no sense, we flout the most basic rules of marketing!” deplores Christine Chamberland-Beaudoin, the founder of Élixir Marketing Olfactif.
“Not only is it painful for the front desk clerk who spends his day in the stench, but it spoils the morale of the staff who constantly have to use the disgusting gel and it makes customers associate the brand with an experience. disgusting sensory that the brain will remember for one to three years, ”she says.
During disinfectant shortages at the start of the epidemic, establishments were sometimes forced to use unpleasant makeshift products, concedes Chamberland-Beaudoin. But now they have no excuse to continue assaulting the nostrils on a routine basis.
“I want to say: hey, traders! Offering smelly gel can hurt your business! They miss an opportunity to please people with a positive and pleasant olfactory experience. ”
At Antidote restaurant on rue Ontario Est, in Hochelaga-Maisonneuve, owner Élise Bellerose dropped a product that, according to her, smelled like “tequila the day after”, in favor of another, with a pleasant scent, that customers love.
photo-source position-absolute" itemprop="copyrightHolder"> LOUIS-PHILIPPE MESSIER / 24 HOURS / QMI AGENCY
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“My supplier praised me an antiseptic liquid called Anti-Microbe, made in Ville Saint-Laurent by the company Atomes, and I adopted it even if it costs more,” she says.
Ms. Bellerose plans to donate her reserves of the previous product to a voluntary bicycle repair organization, which will use it to disinfect the stool.
The “Journal de Montréal” reported at the end of May that a disinfectant gel stinking “the dead skunk” was dispensed in certain hospitals in the Montérégie. An internal memo asked employees and doctors not to throw it in the garbage, despite its awful smell.
Inspired by COVID-19, the prank industry was enriched this spring with a new product: Stinky Ass Gel. This looks like a normal Purell-type hydroalcoholic lotion, but it gives off a stench …
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