Dior is betting on color to attract consumers to its stores after long closings around the world.
The French fashion house is launching a series of revisited men’s accessories in vibrant hues and has collaborated with Snapchat to create two new augmented reality lenses, marking the first time that it will be possible to virtually try on a Dior bag and scroll through different styles with a single screen swipe.
Dior World Tour B27 sneakers in red calfskin. Courtesy of Dior
Available in yellow, red, blue, green and black, with a monochrome version of the Dior Oblique motif, the Dior World Tour capsule items will go on sale this month in select Dior stores around the world.
The line includes limited edition B27 sneakers with leather shoe case, sold separately, as well as a Saddle fanny pack, card holder, clutch and belts with interchangeable straps and buckles. Prices range from € 280 for a belt buckle to € 2,400 for a shoe box.
Dior’s AR lens for the B27 launch last year generated more than 1.5 million virtual tests. The new lenses, which will be unveiled during the VivaTech conference in Paris from June 16-19, will allow wearers to try on the Saddle sneakers and fanny pack in all five colors of the line.
See also:
Dior men’s campaign offers color therapy: Kenny Scharf style
Maria Grazia Chiuri nods to Fiorucci with colorful Dior Pre-Fall line
Kim Jones Leverages 1960s Archives For Sporty Dior Resort Collection
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