With its “Everyday Heroes” application linked to connected defibrillators, the start-up Lifeaz is organizing an awareness campaign on first aid actions during the month of October. Scenes will be offered and the best players will win gift cards.
Lifeaz partners with Toison d’Or, the shopping center of the Unibail-Rodamco-Westfield Group, for a first aid awareness campaign
Lifeaz, the Parisian start-up behind “Everyday Heroes”, a mobile application developed over 3 years with the Paris Fire Department, is pleased to join forces with 11 shopping centers of the Unibail-Rodamco-Westfield Group for a awareness of first aid measures. Their common goal? Introduce the general public to the right reflexes in an emergency, promote collective awareness and encourage acts of solidarity. Explanations.
A partnership that reinvents the learning of first aid gestures
In partnership with 11 shopping centers of the Unibail-Rodamco-Westfield Group, notably Toison d’Or, Euralille, Confluence, Aéroville, Polygone Riviera, Villeneuve 2, Westfield Carré Sénart, Westfield, Westfield Les 4 Temps, Westfield Parly 2, Westfield Rosny 2 and Westfield Vélizy 2, the Lifeaz teams will offer visitors an exclusive experience to learn life-saving skills throughout the month of October 2020. Their common goal? Make visitors aware of life-saving actions and democratize the learning of good reflexes in an emergency.
“Our goal is to empower citizens, businesses and cities to save lives by combining digital awareness of life-saving actions and a new generation of connected defibrillators Made In France. Since the French are still poorly trained in first aid skills, we are committed to giving everyone the opportunity to learn these essential skills, in addition to physical training, thanks to digital education. New initiatives such as the one carried out within the centers are very popular with the general public, ”comments Johann Kalchman, CEO of Lifeaz.
Become a real hero thanks to the “Everyday Heroes” application
As part of this partnership, visitors to shopping centers will be encouraged to register for free on the dedicated platform to learn how to react in an emergency:
https://everydayheroes.fr/toisondor
Once registered on the site, they will be able to test their knowledge and learn about first aid.
Confronted with risky situations through small playful games and various scenes created especially for the centers, visitors will provide their answers to questions, complete the virtual scenarios, and learn to react to different situations such as suffocation or discomfort. , cardiac arrest, hemorrhage, food allergy, convulsive attack… At the end of the game, the 3 best players from each center will be rewarded with gift cards in particular.
About Lifeaz
Lifeaz’s approach is complete to amplify the societal impact and ensure that everyone knows and dares to intervene to save a life: connected defibrillator Made In France, services to ensure it works at all times, awareness saving gestures and communication.
The Lifeaz team is supported and advised by a highly reputable scientific committee made up of cardiologists and rhythmologists from the Jacques Cartier Hospital in Massy, by Dr Cassan, Director of the world reference center for first aid from the Red Cross and Firefighters in Paris. MIT named Lifeaz among the 10 most promising and innovative innovations in France in 2017. The startup was winner of the Digital Innovation Competition and received from Allianz, RATP, Arts et Métiers, Cisco and Aviva multiple awards for innovation and Lifeaz impact.
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