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Decline of Automatic Motorbikes in Indonesia: A Look Back at Failed Innovations

Jakarta

More than a decade ago, Indonesia had a motorbike with an automatic transmission. However, the product failed to sell on the market.

Mopeds are famous for their agility, while scooters excel for their comfort. The prestige of motorbikes has begun to erode due to the presence of automatic scooters.

As evidenced by data from the Indonesian Motorcycle Industry Association presented by General Secretary Hari Budiyanto, in 2012 motorbikes still had a market share of 30 percent of domestic motorbike sales.

Then the popularity of motorbikes has continued to fall in the last decade, the details are as follows: 2013 (22.8 percent), 2014 (18.7 percent), 2015 (13.2 percent), 2016 (10.1 percent), 2017 ( 8.4 percent), 2018 (7.9 percent), 2019 (7.1 percent), 2020 (6 percent), 2021 (6.3 percent), 2022 (6.2 percent), and 2023 (5.2 percent percent).

Trying to break into the market, PT Astra Honda Motor launched the first automatic duck in Indonesia, the Honda Revo Techno AT in 2010. At launch the motorbike was sold for IDR 15.8 million (on the road in DKI Jakarta). At that time, the Revo Techno AT had a 110 cc engine installed.

Honda Revo Techno AT Photo: Honda

His appearance is clearly a moped. But the transmission is automatic. The left footstep which usually houses the gear on motorbikes is generally no longer there.

In early 2011, it was PT Yamaha Motor Kencana Indonesia (YMKI)’s turn to try their luck by introducing Lexam. Sold for IDR 16.4 million, the Yamaha Lexam is equipped with a 113.7 cc engine which is equipped with YCAT (Yamaha Compact Automatic Transmission) technology.

Yamaha Lexam Foto: Yamaha

Unique footstep Yamaha Lexi is wider than Honda Revo AT. Behind the innovation that is being offered, the fact is that people cannot accept the combination of a motorbike and an automatic transmission. In just under three years, both models are no longer sold.

Withered before bloom. Since 2013, these two models are no longer made by Honda and Yamaha.

Within this sales period, of course it will become a rare item. Approximately how much is the used price on the market?

Searching several buying and selling sites, there are still used 2011 Revo AT units available for sale starting from IDR 4,250,000 to IDR 6,500,000. Likewise, the Yamaha Lexam is priced from IDR 4,300,000 to IDR 6,500,000.

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(riar/day)

2024-03-06 00:09:47
#Products #fail #sell #peek #prices #Lexam #Revo #automatic #mopeds

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