Damn Good Produces Virtual Event for Pitney Bowes with TriCaster and NDI

The American Tech Company Pitney Bowes trusted the Australian producer Damn Good Productions to reimagine its annual product launch meeting in 2021.

Thanks to Damn Good’s long experience with the products TriCaster and NDI’s NewTekThe company was able to seamlessly host a live broadcast-quality virtual meeting with simulcast English and Japanese along with multilingual translations in real time.

The event, aimed at Japan, Australia and New Zealand, included in-studio presenters, multiple pre-recorded broadcasts, graphics, a presenter in a studio with green chroma and a custom-designed virtual stage, and sessions with up to six panelists via Skype.

Aye Verckens, head of marketing at Pitney Bowes, acknowledges that “we had no idea how our first virtual event was going to work on a regional level, and we are delighted with the end result. Our event was like a television broadcast rather than a virtual meeting. We were impressed by how easy it was to match hosts from the United States, Japan, and New Zealand with our hosts from Australia, and we also appreciated how seamless it was to produce simulcasts in English and Japanese. And what is more important, the public participated at all times.

Ben AlcottManaging Director of Damn Good agrees that “the event was a great success and was rated ‘particularly engaging’ by participants. Due to the complexity of the production components, it simply would not have been economically possible without NewTek products. This event has opened the production possibilities of Pitney Bowes companies around the world, to one-tenth of what they previously spent.

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NewTek technologies were instrumental in making the integration of live video and streaming work seamlessly. The main program, presented in English, was led by a presenter in a green chroma studio using TriCaster’s virtual set technology.

The corporate presenters were in another studio covered by three NewTek NDI PTZ cameras. All inputs were fed to a TriCaster TC1 which mixed and broadcast the main program.

Notably, the NDI protocol, a free-to-use software technology developed by NewTek that allows video, audio, and metadata signals to be shared bi-directionally over standard IP Ethernet networks, has played a key role in this project.