CVC Corp announced the incorporation of Joaquín Cesar as Marketing Manager of Argentina. The challenge of the new executive will be to lead the marketing area, at the national level, of the group of brands made up of Almundo, Avantrip, Quiero Viajes and Biblos, to strengthen their presence in the market.
Prior to joining CVC Corp, he served as Executive Director at Visit Buenos Years, where he led the General Directorate of Tourism Communication and Promotion in the Tourism Board of the City of Buenos Aires. In addition, he had been part of the Marketing teams of Avantrip.com and Despegar.com.
Regarding his new incorporation into the company, Joaquín Cesar said: “I am very happy and excited to join to lead the brand team and face the great challenge of consolidating and consolidating the presence of CVC Corp in Argentina, since it has become in the largest travel company in the region. Definitely, it will be a challenge to continue expanding a business that has a unique value proposition, both in terms of service channels and in terms of products and offers ”.
In turn, Joaquín has experience in general management, marketing, communications, media (offline / online), holistic planning, new business development, alliances and consulting. During his professional career, he gained experience in various industries, both B2C and B2B, such as entertainment, media, e-commerce, technology, health, finance, retail and real estate. But for 10 years, he focused on the travel industry.
CVC Corp is the largest travel group in Latin America, made up of 10 brands, with seven business units in Brazil and three in Argentina, operating in the vacation and leisure, corporate / business and education travel segments with various brands. (CVC launches ambitious travel sustainability strategy)
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