After 18 months without events due to Covid, IMEX America participants give an assessment of the situation. It is not only the negative impacts, but also the lessons learned during this forced shutdown. Although with the virtual format, some did not stop at all during these long months.
During the IMEX, small group sessions of planners have made it possible to draw on their experience in order to draw up a report on the Covid. Each has spoken about the ways in which they hope to thrive again in the post-pandemic environment. Observations over the past 18 months, but also perspectives and challenges for the next 18, have emerged.
What is the Covid assessment of the event according to IMEX participants?
Faced with the Covid, the results have been appalling according to IMEX participants. We had to keep the expectations under control and exceeding disappointments. However, the initial plans and even the back-up plans have significantly changed or even failed. Planners have become less confident of the word of their business partners. The point is that the unprecedented situation gives rise to a uncertain future. Promises are without warranty.
For the future, it is important to clearly define objectives and impact that event projects will have. IMEX participants confirm that despite this Covid toll, planners certainly have an answer to: “why get out of bed in the morning?”. Adaptation is also essential. Try different event formats, opt for shorter turnaround times and operate with minimal human resources.
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This Covid report should trigger the flexibility, especially after the various exchanges during the IMEX. This would avoid the tension of not being in a familiar environment, while still having a perspective on the future. This is also a great quality to have in order to better understand the technology. It represents the solutions of the future, it is time to be less intimidated by it.
keep it networking among your good habits. Nonetheless, interact with professionals who are comfortable with the new world of events today. Looking ahead is more important than staying focused on past failures. Become a proactive networker and use your connections wisely to move forward on a specific goal or project.
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