On February 11, 64 Mr. Patcharas Malapa, Managing Director Kasikorn Bank said that the bank’s strategy is to make K PLUS a digital lifestyle ecosystem, not limited to using the K PLUS app, but everywhere. Any time that customers need financial services.
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Nowadays, K PLUS service is integrated into every app that customers use on a daily basis. This prevents customers from having to switch apps when they want to pay, including applying for loans. By collaborating with more than 50 famous brands such as
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– Super app groups such as Grab and LINE, e-commerce groups such as Lazada and Shopee
– Large retail business groups such as Central JD FINTECH and JD Central
– Energy business such as PTTOR, Blue CONNECT
– Educational institutions such as CU Nex Project, Chulalongkorn University
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However, data from We Are Social and Hootsuite show that in 2020, Thai people are the number 1 mobile banking in the world, 68.1% per month, and buy e-commerce products via smartphones as the ranking. It accounts for 74% of the world and has the 3rd highest mobile internet usage in the world, an average of 5 hours and 7 minutes a day.
Mr. Patchara continued that K PLUS has become an important channel for customers to spend in their daily lives. Responding to today’s lifestyle that reduces traveling outside the home. Avoid catching cash And spend more via online channels.In 2020, there are 5 million K PLUS customers per day. There are 14.5 billion total transactions of all types, a 71% growth and 14.4 million total users. There are K PLUS lifestyle features that continuously increase the usage volume, including:
1. The K + market feature has increased 150% from the previous year as a market place, a place for dining, traveling, drinking, shopping, where customers can choose to pay in 2 ways: by cash from an account linked to K PLUS or using K Rewards points Point instead of cash
2. The Wealth PLUS feature is used up 220% from the opening of the service in May 63. From the situation of uncertainty in the past year Make customers turn to pay more attention to financial planning, with Wealth PLUS is a feature to automatically organize mutual fund portfolios. Answers to customers who are starting to invest or do not have time to view their own portfolio.
3. Overseas remittance feature in December 20, usage increased 24% from the same period last year. While still unable to travel abroad Customers use this feature for Transfer money, order goods or services from abroad Transfer money to family members who are overseas such as tuition fees or foreigners who work in Thailand and want to transfer money back to the country. Currently, funds can be transferred in 12 major currencies in 30 destination countries.
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4.K Point is a new type of reward point that customers can accumulate in 2 ways:
– From doing various missions through K PLUS, such as transfer, withdrawal, top-up, payment during the specified period and conditions
– Through spending with a Kasikorn credit card K Point points can be used in a variety of ways, such as exchange for purchases through K + market, bill payment, top-up or credit. And commercial credit Redeem for discounts at leading stores Exchange for cash back credit Transfer points to various member cards on the bank’s K PLUS.
5. Various e-Wallet top-up features such as Blue CONNECT, TrueMoney Wallet, GrabPay Wallet and Wallet, both top-up from K PLUS and top-up from partner apps that can be connected to K PLUS automatically. Customers don’t have to switch apps And do not have to enter numbers by themselves, which in 2020 has been used up to 200% from the previous year
6. Using K PLUS QR Code to scan and pay at K PLUS shop in 2020, the number of transactions increased 125% from the previous year, with the number of items increasing noticeably after the COVirus outbreak. Wid-19
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However, KBank and Kasikorn Business-Technology Group, or KBTG, have also implemented a technology infrastructure that has the potential to secure massive amounts of financial transaction data. To support the growth of K PLUS that will occur in the future as well.
The bank aims to have 17.5 million total K PLUS users and more than 24.6 billion total K PLUS transactions by 2021.
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