The company created by Gérard Gieux in 1982 celebrated its 40th anniversary with unchanged ambition. This was announced by the French specialist in packaging solutions and beauty applicators, now established in the United States and Brazil 30% turnover growth in 2022 and expects double-digit growth, around 15%, in 2023.
An increasingly sophisticated offer
Initially a specialist in make-up brushes, sponges and accessories, Comogen has forged over the years a solid expertise in the application of care and make-up, with increasingly elaborate and innovative products, to the point of offering its own models of global solutions by combining the primary packaging and the applicator. In 2005, the firm opened its design office at its Paris headquarters and, in 2006, launched its Squeeze’n Tint tubular solution, the first of its Squeeze’n range, which is still one of the iconic lines of the company.
Coming under the control of MBO & Co in 2016, the company has accelerated its diversification strategy by merging in 2020 with the manufacturer of bottles, jars and high-end airless solutions PYC. At the same time, the company is resolutely committed to the ecological transition, first by equipping its tubes and bottles with removable applicators, and by developing new recyclable and, if possible, refillable mono-material solutions.
Relocation project
« Today, CSR is at the heart of Cosmogen’s growth strategy ” highlighted Priscille Allais-Caucéthe managing director of the company.
A signatory to the United Nations Global Compact in favor of sustainable development, Cosmogen, which currently produces the majority of its offering in Asia, where it is possible to find all the know-how required by its customers, as well as a high level of agility, is studying for some time the possibility of shortening its supply chain by relocating the production of one of its flagship products. ” This is a challenge, because there is little know-how in Europe and this leads us to rethink our products, which are particularly complex, so that they can be industrialized on European soil. » explains Priscille Allais-Caucé. A challenge that only increases as prices and transport times from Asia continue to fall while the price of energy rises in Europe.
Next step and result of a project launched a year ago: Cosmogen is preparing to become a “mission-driven company” within a few weeks. The company will therefore statutorily give itself a social and environmental purpose in addition to profit. Keep on !
