Just in time for the beginning of spring, Coop lets the Easter Bunny get away. In the Easter spot, TBWAZürich shows an exciting chase with a surprising happy ending.
Editorial – March 11, 2024
Easter without bunnies is unthinkable. But what if it is swallowed up by the earth shortly before the festival and can no longer be found? The Easter story concocted by TBWAZürich was staged in an emotional and humorous way by the directing duo Fröhlich.
Whether Bunny Hoppel will actually return in time for Easter and how Coop’s extensive Easter range will sweeten the waiting time will be revealed on TV and online from Monday. The campaign is rounded off by additional online advertising materials, various POS measures, an Easter app game and print advertisements.
Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Lukas Schwarz (Head of Advertising Own Brands/Image), Maryline Hermann, Patrizia Sigg (Project Management Advertising Own Brands/Image), Florian Lanovic (Head of Social Media/Online Campaigning), Anja Nowak (Project Manager Online Campaigning), Joachim Von Allmen (Head of Advertising POS), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Media). Responsible at TBWAZurich: Manuel Wenzel, Susanne Weeber, Sabrina Brandenburger, Mark Taylor, Jan Krohn, Naomi Gulla, Susanna Fill, Wolf Gärtner, Michael Kathe, Maude Mahrer (creation) Ilenia Peluso, Esther Ortega, Verena Rainer (consultation). Responsible at TWmedia: Stephan Küng (overall responsibility), Manuela Brunner (media planner), Pearl Kathriner (senior TV planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Miriam Küng (Digital Campaign Manager), Madeleine Huber- Tröndle (online media planner). Responsible at Shining Film: Leonardo Sanfilippo (executive producer), Gabi Benz (line producer), Mirjam and Lukas Fröhlich (direction & editing), Jan Mettler (camera), rnfdesign (production design), Pana Argueta/nhb studios berlin (grading), DubDub Studios (sound design & Voices). Responsible at HitMill: Fred Herrmann (Composition, Producer, Mix), Roman Camenzind (Executive Producer), Noemi Mathis (Project Manager). Responsible at Cover Media: Angelina Belintani (producer), Baschi Thommen, Rainer Ammann, Stefan Sommerhalder (recording studio, voice recordings).
2024-03-11 01:37:58
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