Real Sporting de Gijón, a team from the Spanish Second Division, has generated controversy with a video published within the framework of International Women’s Day celebrated this Friday, March 8. The audiovisual piece, which was intended to be part of this special day, has been criticized for the appearance of a fan of the club carrying out tasks with a brush and a bucket at the El Molinón stadium, before drawing the female symbol in the center of the stadium. field. The attempted tribute surpassed one million views in a few hours, but received criticism for its interpretation.
“A symbol that unites us generation after generation,” wrote the X (formerly Twitter) account of the red and white team along with a purple heart. In the images you can see a young woman dressed in the Spanish team’s clothing while she is kneeling on the grass lining up the markings on the playing field. Afterwards, she grabs a line drawing machine and completes the symbol under the center circle. On social networks it was clear that the impact that this spot sought to generate was not understood and many viewers have considered the way of representing this message to be inappropriate, pointing out that it reinforces gender stereotypes.
The repercussion was such that the entity’s communications director, Carlos Andrés Llamas, referred to the issue with the Spanish media Relevo and was self-critical: “The day is really fucking awful. We’re not stupid enough to put a woman sweeping. When you provoke this reaction, it is clear that the idea is poorly executed. To paint the symbol of Venus and make it stand out from the rest, some lines had to be erased. She’s making it wet. She’s not a sweeping girl. The mistake was recording the process. “It is clear, the error is very serious, it is a mistake,” he stated.
“On Women’s Day, controversy over the Sporting de Gijón video,” wrote the Italian newspaper La Gazzetta dello Sport in its web edition. “Many fans criticized the opening scene, in which the girl is kneeling and cleaning the playing field,” the newspaper noted.
Criticism was not long in coming on social networks either. Users have commented with disbelief and disapproval, suggesting that the video perpetuates a traditionalist image of women’s tasks, precisely on a date intended to highlight equality and the fight against discrimination.
“Tell me that Sporting hasn’t just uploaded a video of an aunt cleaning to congratulate the 8M, it has to be a joke,” was one of the responses that the tweet received. “As you can clearly see, the people who came up with this ad are ALL men… Sporting ad congratulating Women’s Day and they have someone scrubbing and cleaning… Come on, DON’T FUCK WITH ME!” added another user.
Incredulous at what she observed, another Internet user wrote: “Swear to me that you have made a woman pass a broom on Women’s Day.” “The worst thing is that someone thought it was a good idea…” was another of the comments that the video received. One of the followers tried to qualify the criticism: “Years ago, women in football were dedicated to cleaning and little else… now fortunately that is no longer the case. It seems that some are laughing at Sporting for this video: I imagine they don’t know what irony or double meaning is,” she noted.
Despite the commotion that arose, Real Sporting de Gijón did not comment on the matter. He even made other publications on his networks, such as the match schedules of his different teams during the weekend or images of the men’s first team practicing in the run-up to the match against Levante (the red and white team accumulates 46 points, which positions them in play-off zone for promotion, four units behind the leader Leganés). The Gijón team is a centenary club that is in second place since being relegated in the 2016/17 season.
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