COMPANY / On the occasion of the launch of the new Dacia Spring, the Automotive Group brings its new model to life in augmented reality through Snapchat

Dacia has chosen to rely on Snapchat’s augmented reality for the launch of the New 100% electric Dacia Spring. A very special campaign available, at European level, in Spain, France, Germany, Belgium, the Netherlands, Romania and Italy.

On the occasion of the launch of the first Dacia electric car and thanks to Snapchat technology, the manufacturer will be able to present this innovative vehicle in augmented reality to all automotive enthusiasts; also allowing users to access the brand’s website to obtain more information about the model, and even make an online pre-reservation directly.

The health situation has forced the automotive sector to reinvent the way in which users can discover new models, which has promoted a new form of communication that is more immersive, spectacular and capable of providing new experiences to both current and existing customers. potentials. Now it is possible to see the new model from all angles, wherever you are, through your smartphone and thanks to the augmented reality of Snap.

Dacia has chosen Snapchat not only for its ability to create ultra-realistic objects in augmented reality and thus allow the user to discover the new vehicle with almost the same level of reality as at the dealership, but also for its ability to reach a public between 25 and 35 years old, among other reasons.


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