The former division of the German coffee brand Tchibo GmbH “Chibo CIS”, which last year came under the leadership of Russian top management, decided to change its name. We found out what Belarusian lovers of German coffee should now look for on store shelves and how rebranding will affect the usual taste of the drink.
The rebranding became known from a letter from the Chibo CIS company dated November 3, which it sent to retail chains, reported Russian edition “Kommersant”. According to the publication, renaming could have been one of the conditions of last year’s deal.
However, the new name is Tibio, and the color scheme and packaging design will remain close to the familiar Tchibo. The logo design and even the names of the popular coffee lines – Gold Selection and Gold Mokka – will remain the same, the Russian publication reported, so, apparently, only the most attentive will notice the changes.
As follows from the company’s letter, the new Tibio brand should appear on shelves at the end of 2023, when the old packaging is phased out.
But the recipe and technology for coffee production were promised to remain unchanged after the transfer of the Tchibo brand to the leadership of Russian top management, so there is reason to believe that the rebranding will not affect the taste.
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