A global concern that produces sweet sodas such as Coca-Cola, Fanta and Sprite has committed to reducing the amount of sugar in them. This is the right direction, although I hope it will not have a negative impact on the taste of the drinks.
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Modern society is struggling with the scourge of obesity, and one of the culprits is non-alcoholic sweet carbonated drinks like Coca-Cola. Nutritionists have warned since I remember that these inconspicuous liquids are real caloric bombs full of unhealthy sugar, but people, like the long and wide world, remain deaf to these and similar arguments.
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So much good that Coke is aware of this problem and has decided to reduce the sugar content of her drinks.
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It is true that it can be cynically noted here that the concern does not have to take care of us altruistically, because the healthier the customer, the more money they potentially leave the company – which does not change the fact that Coca-Cola will be Healthy healthier slightly less burdensome for our body (and the environment). The company decided that it would reduce the sugar content in its products by 10 percent. by 2025
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It is worth noting that this is not a revolution, but a slightly faster implementation of the current strategy – the company has been taking steps to reduce the sugar content in beverages for years and with considerable success. Only in the last five years, the amount of sugar in Fanta drinks has decreased by 25 percent, and in the case of Sprite by as much as 33 percent.
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Coca-Cola boasts that in Europe already 42 percent. sells beverages, low and no sugar beverages.
Of course, this means that the remaining 58 percent. These are higher sugar beverages, but the company aims to combat this, and not least by lowering the sugar content of existing beverages. Its portfolio of carbonated non-alcoholic beverages will be expanded to include “zero” variants such as Kinley Yuzu Tonic Zero, Kinley Zero Mandarin as well as Fanta Orange Zero and Fanta Shokata Zero.
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In addition, in Europe, AHA products have been added to the offer, i.e. plain water with bubbles and natural flavors – without sugar and sweeteners, which is also good news. I just hope that with all these changes, this classic Coca-Cola will not lose its characteristic flavor and I keep my fingers crossed for the return of this classic Cherry Coke!
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Coca-Cola’s markings and advertising will also change.
The company is already testing in our country new color labels for the nutritional value and calorific value of its drinks, which resemble street lights in red, orange and green. As reported by Food Portal, their purpose is to draw attention to the correspondingly high, medium and low content of sugars, fat, saturated fatty acids and salt in the product.
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In addition, the company decided that it would no longer target its products to children under the age of 12 (and not 13 as before), if they account for 30 percent. the audience of a given marketing channel (previously 35%). I just wonder if the company will one day follow the blow and give up Santa Claus in advertisements, in which only those younger people believe …
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By the way, it is also interesting to what extent the decision of Coca-Cola was influenced by the infamous sugar taxwhich resulted in an increase in prices. I will not be surprised if the price lists remain at the current level, and the company will find a way to limit the amounts paid to the state budget and Coca-Cola will benefit from this tax – and consumers will pay for everything, as usual.
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