With 19 years of experience in the automotive sector and with a presence in more than 80 countries, the Chinese firm Chirey considers that Mexico will be key to the expansion of the brand in North America after entering the market and with the opening of a manufacturing plant.
“In the plans is to have a plant in Mexico for the brand, we do not know the number or the exact year, it may be the following year or in 2024,” said Bryan Wu, executive vice president of Chirey Mexico in an interview with MILLENNIUM.
Without disclosing long-term investment amounts or the units that could be manufactured in national territoryWu made it clear that this project will come to light when the Mexican market achieves a maturation and consolidation of its presence.
After various announcements about his arrival in Mexico, as of today Chirey begins operations at the national level through 40 authorized distributors located in different stateswhich are equivalent to 56 percent of the national territory.
Initially and by opening in the segment of the SUVsthe company offers the Tiggo 7 Pro and Tiggo 8 Pro Max vehicles in the countryhowever, these will be accompanied by 1 crossover in the remainder of the year, by 2023 they will arrive 1 SUV, 1 SUV Sperm and an electronic car, without revealing further details.
“We have the experience and quality of our product,” said Wu, who recalled that the company’s goals are maintained with the sale of 7,000 units this year, of which about 400 pieces have already been pre-sold.
For the second year of operations, you have to objective to place 30 thousand units in the local marketa figure that will increase to 60 thousand for the following year and 80 thousand for the subsequent.
In an environment where inflation levels are high and a complex economic environment, Chirei considers it to be a good time to enter the competitive automotive market.
“It is a brand that has quality, it is premium, it is a brand with design, it is a brand 100 percent focused on the creation of new technologies,” the manager stressed in an interview.
At an event where Chirey formally started operations in MexicoZhang Guibing, presidente de Chirey Internationalhighlighted that Mexico will be able to establish a nucleus of connection in North America, thanks to its geographical position and for being the second largest economy in Latin America.
“Chirey wants Mexico to be the nucleus of the Latin bridge to North America; not only for the sale of automobiles, but also for the planning, design, manufacture and export of the automobile from Mexico to the neighboring region,” he said.
He stressed that the firm is the first Chinese automaker that has been exporting carsplus it has earned the trust of more than 10 million customers around the world.
Tiggo 8 Pro Max
This model, in addition to having with stylish finishes and custom smart technology, is the Chirey high-end luxury flagship model. The vehicle stands out for its technology, as it has a double 12.3-inch digital screen for the instrument panel and the infotainment system.
The costs of the different editions are: Tiggo 8 Pro Max 2.0T Luxury 2WD priced at 739 thousand pesos and Tiggo 8 ProMax 2.0T Premium AWD at a price of 809 thousand pesos.
TIGGO 7 PRO
Designed for a younger segment, but without neglecting technology, this SUV allows its occupants to have a more comfortable trip. Seat comfort, high-quality interiors, multi-color ambient lighting and wireless mobile charger. The costs for the different editions will be: Tiggo 7 Pro Comfort at a price of 484 thousand 900 pesos and Tiggo 7 Pro Luxury at a cost of 539 thousand pesos.
IPM
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