Less than a month before our national team’s first match at Euro 2020 (2021), an update on the business around our Devils.
The Euro is approaching, and many questions remain unanswered. What about the public in the stadiums? And the selection of the Devils? What about the giant screens to support our national team? All sporting, logistical and human questions which almost make you forget what remains the sinews of war: money. Because a big tournament like the Euro is above all a marketing race. For many years now, and even more since the advent of our golden generation, the Red Devils have become a selling brand. From beer to chips, chocolate or soft drinks, everyone tries to sell as many products as possible using the faces of Eden Hazard, Axel Witsel, Kevin De Bruyne, Romelu Lukaku or Thibaut Courtois. Take a look at this business that generates millions of euros.
How much does it cost to use the Red Devils brand?
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