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China Approves 105 New Domestic Game Licenses Amid Tighter Regulations and Stock Price Concerns

On December 25, the National Press and Publication Administration, which has jurisdiction over China’s media and game industries, announced that it had approved 105 new domestic game licenses.chinese mediaXinhua News Agencyetc. are reported. In China, in order to officially release or monetize a game, a game license (version) must be obtained from the Chinese government. This is essentially a game release permission system. Sometimes the government’s approval of game licenses suddenly stops, and other times it doesn’t progress at all. On the other hand, recently, it seems that game license approval has suddenly progressed.

It all started with gaming regulations put forth by the Chinese government. On December 22nd, the National Newspaper Publishing Office released a draft of the “Online Game Management Measures” and will solicit public opinions until January 22nd (related article). The online game management measures aim to manage online games developed in China from a variety of perspectives, protect the physical and mental health of users, and promote the healthy development of the industry.

Among the 64 articles in the bill, rewards for daily login, first login, and consecutive logins, so-called “login bonuses,” must not be set, and in-game charge limits must be set, and “unreasonable” It is also necessary to provide a mechanism to display a pop-up warning when attempting to make a payment.

China has been tightening regulations on games with online elements for some time. The draft released this time is seen as part of that regulation, and there are concerns that it may significantly hinder the growth of the game business, and there are also events such as a sharp drop in the stock prices of major companies such as Tencent and Nexon, which own game companies. Seen (Bloomberg)。

In China’s game industry, on December 22, the National Press and Publication Administration approved new games with online elements made outside of China. Following that, the company has now granted licenses for many domestically produced games in China all at once.

The main reason for this seems to be the backlash due to gaming regulations. A Chinese writer contributing to our magazine points out that this may be an attempt to revive the stock prices of Chinese game companies by moving forward with the approval of game licenses, which have been opaque and slow. However, according to Bloomberg, the stock prices of each company have not recovered.

Furthermore, according to the 2023 China Game Industry Report (2023 China Game Industry Report), the actual sales revenue of China’s domestic game market exceeded 300 billion yuan (approximately 6 trillion yen) for the first time this year, and the number of users reached 668 million. This is a new record high, reaching a record 10,000 people (Xinhuanet). Because the market is large, it can be subject to regulation and major blows.

China’s domestic game market continues to expand. On the other hand, controls and regulations continue to be implemented to prevent minors from becoming addicted to online games and to protect users, and companies are being affected by this. It seems likely that Chinese game companies will continue to be at the mercy of the authorities, including issues such as game licensing and online game management measures, which will be closed for public comment in January next year.


I play all genres, but I’m not good at horror, and it makes me jump every time. I love not only playing but also watching games, and spend my days glued to the monitor.

2023-12-25 08:48:45
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