1,972 files were candidates for the Media Lions 2021. 64 Lions were awarded including 10 Gold, 19 Silver and 33 Bronze. 2 Grand Prix ex-aequo are in the prize list: the first for FCB Chicago’s “Boards of Change” campaign, for the city of Chicago, encouraging the vote in the 2020 elections.
The second Grand Prize was awarded to the “Naming the invisible by Digital Birth Registration” campaign of Telenor Pakistan Islamabad / Ogilvy Pakistan, Islamabad, for Telenor Pakistan, which provided a mobile birth registry solution to register “invisible” children. From Pakistan.
France wins 7 Lions including a Gold with McCann Paris with a campaign built for the Middle Eastern flour brand “Spinneys Flour”. She also collects a Silver with the Rosa Paris agency for “Innocence in danger”. 5 bronzes were awarded to BETC, Havas Sports and Entertainment and Service Plan.
In addition, the festival elected as Media Network PHD Worldwide ahead of OMD Worldwide and Carat.
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