Philadelphia Union He surprised his fans and ripped off his traditional white jersey to make room for his fans’ voices.
This 2021 season, and U He will wear the colors of his local flag and make his debut with a shirt designed by his fans, as part of an initiative by the club to include all the fans who each year have designed a shirt concept and shared it on the social networks.
This innovative desire of the fans has not been forgotten and the marketing team of Philadelphia cream contacted these designers in March 2019 to show them the creation process and then propose a union to prepare the next visitor kit.
Presentation… The ?? ⚡️? Pencil case
Just like our club, this kit is not fair ??? ???, it is ?? ⚡️? ? https: //t.co/9b3gx4nXDK pic.twitter.com/tfCNxQD3Uc
– PhilaUnion? (@PhilaUnion) February 3, 2021
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The colors blue and yellow are taken from the flag of the state of Philadelphia and fall under the concept of being a shirt.Made by the community, on the community and for the community“.
The Collective in charge of the design of this jersey must have understood the creation process of Adidas, who accepted the idea with pleasure. They went through the latest uniforms made by the brand and even those that weren’t on sale and understood the complexity of turning an abstract idea into reality.
pic.twitter.com/jXETih06xv
– PhilaUnion? (@PhilaUnion) February 3, 2021
This design was chosen among four finalist proposals of the Collective. A second option was the same design but with inverted colors and two other concepts were with a large beam in the front instead of the almost transparent consecutive beams of the current one.
This shirt saw the light of day almost two years after design fans first came into contact with the board. They chose this jersey named PAR / U and now it will be on sale to represent the entire community of Philadelphia cream with a completely new and original uniform and colors in the MLS.
For more than Carlos Alberto Pérez, Also follow him on Twitter as @CarlosAlbertoPG!
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