8/7/2023 – Allianz lost its top position in three categories of digital visibility this year and won in one. This is a result of the E-Visibility study by Research Tools. Overall, the visibility of the top ten most present companies decreased slightly.
156 providers in the insurance industry are active and visible on the Internet. In 2022, 146 companies took part (VersicherungsJournal July 22, 2022).
This is shown by the current study “E-Visibility Insurance 2023”. Research Tools. The market researchers examined the presence of the insurance companies in the four online categories organic search engine results, Paid Searchcomparison portals and social media.
The analysis was carried out using a statistical positioning analysis and a comparison with the previous year. Only the German-speaking area was analyzed. A Student check letter (PDF 1.40 MB) is downloadable from the Research Tools site.
Allianz has to give way to other providers in three categories
A total of nine providers were spread across twelve categories examined. The top ranked are:
- Disability insurance: Hannoversche Lebensversicherung AG,
- Household insurance: R+V General Insurance Ltd,
- Liability insurance: Axa Insurance Ltd,
- Car insurance: Verti Insurance Ltd,
- Care insurance: Alliance Insurance,
- Private health insurance: Hansemerkur health insurance AG,
- Legal protection insurance: Arag General Insurance Company,
- Travel insurance: Nexible GmbH,
- Riester pension: Allianz Life Insurance Company,
- Term life insurance: Hannoversche,
- accident insurance: Allianz Versicherungs-AG and
- Additional dental insurance: Barmenia Insurance.
There have been some changes this year compared to 2022. R+V is supplanting Axa when it comes to household goods. In the automotive division, Verti beat Allianz in digital perception. Allianz also had to give way when it came to legal protection: Hansemerkur leads here. When it comes to travel insurance, Nexible is ousting Allianz.
In accident insurance, on the other hand, Allianz secured the place of last year’s winner Europa Versicherung AG. When it comes to additional teeth, the Barmenia displaces them So insurance. Otherwise the places are unchanged.
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Top ten accounts for 37 percent of total visibility
As in the previous year, the general leaders in terms of visibility are Allianz and Ergo. According to the report, Barmenia and R+V are in the top ten for the first time this year. These ten top providers account for 37 percent of all Internet visibility. Last year it was 42 percent.
The general insurers are ahead with 61 percent of the total Internet visibility from the insurance world. They are followed by the direct providers, who account for 19 percent of the virtual recognizability and 14 percent are accounted for by the special insurers.
Top dog among platforms for visibility is Youtube. 60 percent of e-visibility is perceived via it.
The 73-page study is at Research Tools available for 1,284 euros including VAT.
2023-08-06 22:05:09
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