Champion Marketing Tactics (HEC Conference) — Eightify

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Cédric’s use of insulting or provocative remarks towards opponents has become a major attribute of his brand and has been taken up by millions of people, making him stand out in the marketing of himself as a fighter.

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Cédric Doumbè created his own unique brand: “I would say that I’m really Cédric Doumbè I created something to let’s say it’s clean Conor.”

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The key to marketing a fight is to focus on marketing before, during, and after the fight, as demonstrated in the previous fight against Jordan.

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Studying psychology has helped Cédric Doumbè understand and manipulate the minds of his opponents, as well as connect with people from different backgrounds.

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The PFL Paris managed to surpass the UFC in terms of hype in France, selling out in 24 hours, showing the impact of a fighter’s personality and talent on the promotion.

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Doumbè’s unconventional approach to gaining notoriety and success in the MMA world challenges traditional methods and expectations.

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Cédric Doumbè aims to be an influencer in the literal sense, with an incredible engagement rate and the ability to influence his community.

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The goal is to be well surrounded, make the right decisions, and stay true to his personality, without becoming politically correct or average.