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Central Village continues its success with an outlet leader strategy

11 December 2020


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Bringing insight into shoppers to reinforce the destiny of Thai brand-name shopping. End the year with a great sale campaign, up to 90% off.

Central Pattana Public Company Limited, the manager of the first Central Village Luxury Outlet in Thailand Going a step further with a strategy that reflects the outlet leadership that draws insight Of brand-name shoppers at a great value Adapt to expanding customer groups quickly and successfully. With the perfect combination of being the first pioneer in the luxury outlet market in Thailand Combined with a design that is unique in modern Thai style And marketing campaigns that stimulate continuous sales Recently, Central Village Won the grand prize of Asia ‘Asia Pacific Property Awards 2020 side Retail Development Reinforcing its leadership in the retail property market nationally and in Asia, raising the level of Retail Thai to be on par with the global stage.

Dr. Natthakit Tangpoonsinthana Executive Vice President Marketing Division, Central Pattana Public Company Limited Revealed that “Central Village’s style is clearly different from other centers and offers quality brand-name products at affordable prices. It’s a shopper’s paradise and Jigsaw The importance of Retail Development Of countries that have been well received Central Village traffic overview throughout the year 2563 Constantly improve and Recovery Returned more than 85% compared to the same period last year. By continuing to build on its success with 5 main strategies

  1. Continue to build on the success by continuing to expand the project By joining forces with Mitsubishi Estate Asia, one of Mitsubishi Estate Public Company Limited, a global real estate developer, whose affiliates are the developers. There are 9 outlets across Japan such as Gotemba Ringguchisui, aiming to be a World-class outlet with Thai-Japanese hospitality. Compared to the world-class outlet floors It is expected that the magnet will be built or attraction Exciting new things to please Thai shoppers and tourists when the situation improves. As well as getting a good response from both the existing tenants expanding the store space And new tenants Alternating Ready to strengthen the army Pop-up stores With famous brands such as Reebok, Vans And events continuously rotating
  1. Strengthen with Online Shopping Experience past Chat & Shop Which has had great success in generating sales from Brandname Lovers Nationwide during the past coronavirus situation Generating continuous sales growth over 30% Making every customer, no matter which province of Thailand, will be Thai or Expats Able to shop online for the best deals at all times It is a very successful strategy to increase sales to offset the decline in foreign tourists. Divided into Thai people 80% Expats 20%
  2. Promotional campaigns give the best deals. ‘Keep the BEST DEAL Momentum’ And create an atmosphere for constant shopping Boost sales with a great discount, adding even more to the outlet price. Especially at the end of the year, shopping is stimulated at Christmas and New Year too.The great sales campaign is thrilled with‘The Magical Year-end Sale 2021’ Big Sale Festival 90% Happy shopping with great promotions, on-top discounts Great value from many famous brands Previously, there were ongoing campaigns throughout the year that received good feedback from shoppers, such as Super Brand Grand Sale, Central Village 1st Anniversary And latest Jim Thompson Clearance Sale Last November. 63 With sales exceeding the target 30% And we also have other promotions To happen To create color and stimulate shopping Help to increase numbers and help the business of trading partners continually improve, for example 12.12 Double Mega Sale Which can guarantee that shopping here will definitely get products that are worth every spending Because we save up to 90% every day of the year And also have an on-top discount giving away Cash Voucher That can be used to continue shopping Including many other rewards ready Cash Back From participating credit cards Don’t forget to come and shop for good value during the final turn of the project.
  1. Center for most leading brands First Time Outlet Shop In Thailand Both international and domestic brands, more than 220 Brands in 130 Stores and more 67 The brand has chosen to open Exclusive Outlet Store Only at Central Village such as ALICE+OLIVIA, CHLOÉ, COACH, ERMENEGILDO ZEGNA, ETRO, JIMMY CHOO, KATE SPADE, KENZO, MARIMEKKO, MAX & CO., McQ, MICHAEL KORS, MOSCHINO, OUTLET BY CLUB21, POLO RALPH LAUREN, SALVATORE FERRAGAMO, VALENTINO, VIVIENNE WESTWOOD, BATH & BODY WORKS, COCCINELLE, MELISSA, SUNGLASS HUT, VICTORIA’S SECRET To fulfill every dimension of brand-name shopping at discounted prices every day of the year
  1. Distinctive design with modern Thai architecture Central Village Luxury Outlets made by Thais received the ‘Asia Pacific Property Awards 2020’ side Retail Development Which is one of the prestigious awards in Asia and is recognized in the real estate industry The award is judged on the exceptional performance in interior design. And architecture With its uniqueness, the concept of the center and its distinctive design concept with modern Thai architecture, the combination of green, shady and beautiful spaces in style. Outdoor Shopping Space Causing this project to win a major regional award Reinforcing its leadership in the national and Asian retail property market The real first of the most complete outlet industry in Thailand

In addition, during the upcoming happy season. Even though this year we haven’t traveled abroad, Central Village has arranged for Thai people to shop for the best promotional products from famous brands at good prices. Like flying abroad Come and buy a special gift for everyone you love and yourself in the atmosphere of Festive Decoration. The majestic Christmas tree in the middle of the fountain. Shopping in an atmosphere like traveling abroad Come once, get the whole family, cover all category Including clothing brands, bags, shoes, watches, belts, leather goods, jewelry Including other accessories, IT equipment, kitchen appliances Home decoration, baby clothes, toys, bank, restaurant, cafe Supermarket Tops Market and Food Village

Central Village under the concept Bangkok Luxury Outlet Open for service from Monday – Sunday from 10.00-22.00 Starbucks Open for service 09.00-22.00 Tops Market Open for service 08.00-22.00 And can follow other details More at the website: http://www.centralvillagebangkok.com, LINE: @centralvillage, Facebook: Central Village, Instagram: centralvillagebangkok

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