New Yorkers who use public transport are likely to experience some surprises in the future. Documentary filmmaker and social media personality Nicolas Heller has gathered a few prominent voices around him for a collaboration with a transport company, who should suggest the Corona rules to passers-by. Including Cam’ron, Jadakiss and Hollywood actress Whoopie Goldberg.
Rappers and actors appeal to the common sense of the people
For many hip-hop fans, rapper Jadakiss is the voice of New York. Now he is literally. Along with other rappers like Young MA, Fivio Foreign and Dave East, the musician is participating in a joint project between the Metropolitan Transportation Authority (MTA) and the filmmaker Nicolas Heller. This is a campaign for the public health of New York citizens and to contain the coronavirus.
In public announcements, they remind people in the train stations to wear masks and to keep their distance. In a post, Jadakiss wrote about the campaign: “From February 12th you will hear my voice alongside 20 other iconic voices in subway stations and buses all over NYC (…) I can’t wait to hear that myself.”
The idea behind the action
Nicolas Heller had already dropped famous names such as Robert De Niro and Jerry Seinfeld to announce the project in November. In an interview, the filmmaker said, “It has always been a dream of mine to drum up a gang of famous New Yorkers to record new station announcements, much like taxis did in the early 2000s.” It is important to remember during this time that we are still strong (…) If everything goes according to my plan, it will develop a pride in New York every time you get on the train. “
Who is Nicolas Heller?
Nicolas “Nico” Heller is mainly through his Instagram account “newyorknico” known. On his platform, he aims to portray people from New York who give the city its creative aura. For him, this includes performance artists, small shopkeepers or even simple neighbors with special points of view. The “Time Out“Magazine said Heller:” There is no specific definition for an icon. It’s about who people want to give this honor to. I want all of New York to be part of this whole process. “
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