On September 20, Cainiao teamed up with Lazada, the flagship e-commerce platform in Southeast Asia, to officially launch a special line for the apparel industry to take to the sea. Fashion Dresses from Chaoshan, Guangdong and other places should be delivered to Southeast Asian Consumers in the fastest 5 days.
In the full year 2021, China occupies 43.5% of the world’s leading apparel exporters and its position is difficult to shake in the short term, while the Chinese garment industry is mainly concentrated in Jiangsu, Zhejiang and Guangdong . According to public data, the size of the Southeast Asian e-commerce apparel market in 2021 reached 42 billion US dollars (approximately 281 billion yuan), contributing 40% of the turnover to the women’s clothing category and maintaining an upward trend. By 2025, the number of fashion style consumers in Southeast Asia is expected to increase by 250% compared to 2021.
In order to further optimize logistics services, Cainiao and Lazada, the flagship e-commerce platform in Southeast Asia, have officially launched a special line for the overseas apparel industry. Chaoshan merchants can deliver the goods to the nearest collection point. The pick-up point will transfer the package to the distribution center on the same day to complete sorting and delivery and block the dedicated aircraft in advance to arrive in Southeast Asia for the first time. The full-link timeliness of the dedicated line is optimized by about 20%, the fastest saving is about 2 days; at the same time, the cost of logistics will also decrease accordingly. Taking the Vietnamese market as an example, if a package of about 200g is sent to Vietnam, the merchant’s logistic cost can be reduced by about 10%.
“The supply of goods in the Chaoshan industrial belt itself has many obvious advantages, such as clothing, underwear, toys, small appliances, etc. The consumer-favorite styles of women’s clothing in the Southeast Asian market are basically perfectly matched to the supply. of goods in the Guangdong industrial belt and the best-selling models are basically the same. ”Sister Zhai, a trader from Chaoshan after the 1990s, said that after wrapping the small package in a large package and handing it to staff , scanned big package of noodles means pickup and delivery are successful and the system will use this time as each small package merchant’s SLA Completion of (merchant performance time limit) is 24-48 hours faster than the unpackaged parcel Previously, Ms. Zhai joined the support plan to the Lazada-style womenswear business, stating that the goal at the end of the year is to exceed 7,000 monthly sales.
The data shows that Cainiao currently has implemented 6 intelligent logistics hubs around the world, with over 100 cross-border warehouses serving the import and export trade, with an area of over 3 million square meters and more than 240 aircraft chartered each month. for freight transport and more than 50 ports around the world have collaborated to establish an intelligent customs clearance system and build a high-quality global logistics network.
“In the future, the apparel industry will expand its overseas special lines to more regions. At the same time, Cainiao will also join Lazada to launch more overseas special lines that meet the category characteristics, further realizing the refinement and digitalisation of cross-border logistics. ” Cainiao International Southeast Asia Miao Qingyun, head of business, said Cainiao will continue to build global logistics infrastructure, optimize international logistics “end-to-end” fulfillment services and provide full-link logistics solutions including express delivery. international, the international supply chain and international freight transport “Domestic products go overboard” to expand international logistics channels.
In the fourth quarter of 2021, Cainiao International’s daily average of cross-border parcels exceeded 5 million and continued to stand side by side with international logistics giants, including the logistics product “5 USD 10 days delivery” covered 20 countries, helping more cross-border merchants to “use a cup”. The coffee money is sent to the world “.
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