A trip to business
The idea for her book about sustainable economic transformation is Jule Bosch and her husband Lukas after they founded a start-up themselves: With Holycrab! They sell invasive species here for eating and cooking. For example the red American crayfish: In the Berlin zoo without predators, in Louisiana a delicacy. Lukas Bosch already presented the company in the brand eins podcast with the aim of making the world a little better.
Well the two have written a book and investigated the question of which companies are already consistently thinking about sustainability and why. To this end, they held 20 discussions with founders and CEOs, for example with Ryan Gellert from Patagonia, Milena Glimbovski from Original Unverpackt or Cordelia Röders-Arnold from Einhorn.
Companies are a great lever for ecological transformation – especially one that is underestimated.
Jule Bosch, futurologist and author
Photo: Abbi Wensyel–Green transformation
Bosch calls these personalities company activists and a vanguard: because they combine business and morality and, with their business models, stand for a sustainable economy. All companies, not just these start-ups, need to rethink, says Bosch. The wishes of the customers and thus the demand have changed – as have the regulations.
If we all play capitalism in the same rhythm, nothing will ever change. Only when we get out of step can we start a new melody.
Jule Bosch
She is certain that the change will only work with positive goals by focusing on the idea of innovation. And if everyone, individuals, governments and companies, pulls together in a green direction.
detektor.fm-Moderator Christian Bollert and the futurologist Jule Bosch talk about the possibilities of combining economy and ecology, when the tipping point towards sustainability has been reached and where it gets its optimism from.
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