Book presentation & competition: Social Media Marketing – practical manual for Facebook, Instagram, TikTok & Co.
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I’m glad that I can standard work by Corina Pahrmann and Katja Kupka was again allowed to contribute the legal chapter.
Contest
On the occasion of the book publication I am giving away 5 copies of the book. To enter, all you have to do is comment with an emoji what you think of my new shirt in the picture above.😊
Either at LinkedIn, Instagram, Facebook or at Twitter.
Closing date for entries is July 15 (Conditions of Participation & Privacy Policy)
Content and Updates
The legal chapter has grown to around 50 pages due to changes in the meantime (e.g. due to changes in data protection, influencer law or copyright).
It covers the following legal topics that are mandatory in marketing:
- Name and trademark rights.
- Provider identification: imprint obligation.
- Privacy Policy and Privacy Policy.
- Copyrights to images and videos.
- Uploadfilter.
- Photographs of strange things and buildings.
- Foreign texts and text quotations.
- When may foreign music be used?
- Influencer-Marketing.
- comments and reviews.
- Superlative.
- Sweepstakes and Contests.
- Liability for third-party content.
- Shitstorms and domiciliary rights.
- Legal Consequences of Violations.
And that’s just the legal chapter, next to it you will find 14 other chapters with all the information you need for successful social media marketing.
About the book: Social Media Marketing – Practical Guide for Facebook, Instagram, TikTok & Co.
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