The LACOSTE If the first collaboration heralded the possibility of LACOSTE and Tyler joining forces, then this season’s new joint series fully demonstrates to consumers the two brands’ common attitude towards fashion – bold innovation, subversion of trends, and a distinctive and fearless street style. The style is integrated into French fashion genes.
Tyler, The Creator, who is both a rap artist and a designer, subverts trends and has diverse styles. This joint series combines bold street style with LACOSTE classic style. In the blockbuster directed by Tyler himself, it tells the story of a woman who encountered various accidents during the journey in an exaggerated and humorous way, and was eventually rescued by a crocodile and successfully reached her destination. The harmonious combination of LACOSTE’s classic green sweater, pink POLO and large LOGO brown jacket is impressive. Tyler also expressed his love for this new series, especially the versatile trousers, in the interview.
LACOSTE X le FLEUR* cleverly combines LACOSTE’s classic design elements with le FLEUR*’s unique design aesthetics. This season’s collaboration integrates the creativity of both brands, using soft autumn and winter tones to create tennis-inspired items. The crocodile LOGO appears in different positions in the form of embroidery, echoing the L logo. This series includes knitted sweaters with le FLEUR*’s iconic “little flowers” as buttons, crocodile LOGO POLO shirts printed with FLEUR, patchwork short-sleeved T-shirts, dark green long-sleeved sweaters, Harrington jackets, and preppy trousers. and dresses, as well as Macron-colored socks and other accessories.
The LACOSTE Welcome to shop.
