Bloomberg reports that ByteDance is shutting down “Light Years”, and the official admits to downsizing: selling games and stopping the development of new games

“TikTok” (Douyin) parent company ByteDance (ByteDance)It was reported recentlyMuton Technology, the development team of the mobile game “Endless Showdown”, wants to sell. Today (27th) foreign media even pointed out that the game brand “Nuverse” (Nuverse) will be shut down and hundreds of people will be fired. The official admitted that it will sell Publish its well-performing game IPs.

Obtained from foreign media InformationByteDance 2023 According to the second quarter financial report of the year, revenue increased by more than 40% year-on-year to US$29 billion. Relying on its main business “TikTok” advertising and accelerating e-commerce expansion, the scale is close to that of social giant Meta (US$32 billion), but it is late in the game field. It has been unable to shake the player community.

Zhaoxiguangnian has worked with Second Dinner to develop the card game “Marvel Snap”, and worked with China Mobile Games CMGE to develop “Marvel Snap”.One Piece Passionate Route“, as well as the self-developed “Planet: Reboot” and “Hua Yishan Heart Moon”, and is an agent for the distribution of works such as “Crystal Core”, “Model Girl AWAKE” (Xiaomeng in Taiwan), “Codename: Spark” and other works.

HoweverBloomberg cites insider informationByteDance plans to reorganize its game business, close Chao Xi Guang Nian and withdraw from the mainstream video game field. It is expected to stop unreleased projects under development before December this year and sell the operating rights of existing games.

ByteDance’s decision affects hundreds of employees. It is said that some employees learned of their layoffs over the weekend. People familiar with the matter added in the report that ByteDance’s casual game brand Ohayoo will not be affected, and its casual games will remain at Services on Douyin and TikTok.

Founded in 2019, Zhaoxiguangnian is regarded as an important step for ByteDance to enter the game industry. However, China, the world’s largest game market, has been dominated by the leader Tencent and the second largest NetEase for many years, and its performance in entering overseas is not impressive enough. “Manhua” “Power: Instant Fight” was quickly knocked down by other games on the dual-platform bestseller list.

When foreign media reported that the situation was turbulent, the person in charge of Zhaoxiguangnianto Chinese mediathe company will indeed carry out large-scale downsizing. “Games that are already online and performing well will be divested while ensuring operations; projects that have not yet been launched, except for a small number of innovative projects and related technology projects, will be closed.” .”