Jakarta –
Bank BCA is one of the banks that has a variety of digital services that facilitate customer transactions. Various services are continuously updated according to technological advances and developments.
Although there are many sophisticated and updated services, BCA President Director Jahja Setiaatmadja stated that his party is not in a hurry to delete services that tend to be outdated. For example, SMS or Phone Banking services.
According to Jahja, this service is still used by many customers who are not fluent in using the latest digital services. Jahja calls these customers as dinosaur customers, whose numbers are hundreds of thousands to millions.
“There are still millions or hundreds of thousands of customers, I also don’t understand, they still use SMS Banking. It’s a dinosaur, phone banking is semi-dinosaur. Many people still use it, that’s why we still maintain it,” said Jahja in the National Customer Day webinar, Friday (3/9/2021).
Jahja admitted that his party had carried out massive education to use BCA’s newest digital banking service, but they still didn’t want to.
“They reason, ‘I usually use this, sir’, yes, we do. But little by little we always aim at new features with this digitization,” said Jahja.
Usually, such customers are customers with old age. Although more BCA customers are in their 20s or young people, Jahja said features that are friendly for all ages must be maintained.
“We can’t provide products that are friendly to millennials only. We have to also go to millennial and colonial seniors, many of them don’t want to follow developments,” said Jahja.
If you look at the data, from Jahja’s presentation, customers aged 55 years and over at BCA reached 9%, then 25% for those aged 40-55 years, and 27% for those aged 30-40 years.
Then the group of young people, aged 21-30 years occupies the largest number or reaches 32%. Finally, at the age of 21 years and under there are 8%.
Then if you break down the job profile, at most BCA Bank is used by employees as much as 54.6%, then traders by 19.5%, and students by 9%.
There are also housewives at 8.6%, civil servants at 2.6%, professionals at 1.2%, and retirees at 0.7%. The remaining 3.8% fall into other professional categories.
(hal/dna)
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