After more than a year of restrictions and limitations on mobility, the tourism sector has been one of the most affected. The great world cities, epicenters of mass tourism, have seen their activity plummet and for Barcelona it has been no different. It is for this reason that Turisme de Barcelona has launched the campaign Barcelona, like never before to attract national and European tourists to the Catalan capital.
This is the city’s first promotional campaign after the outbreak of the pandemic. Prepared by Equipo Singular, it revolves around a video that shows scenes and corners of the city. The campaign highlights some of the most attractive facets of the city, such as its gastronomy, culture, commerce and activities that can be done in Barcelona through an urban poem by Poetry Slam World Cup Paris 2020 winner Daniel Orviz. The campaign will last from this month of March to December.
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