The new dolls will be available starting in February in the Latin market, both in e-commerce and in stores.
By magazineeyn.com
To celebrate the success of “Barbie: The Movie” during awards season, the most famous doll in the world becomes the director of the Barbie Careers line, focused on film professionals.
Throughout its history, Barbie has held more than 250 professions and, since 1959, has inspired girls and boys to be whatever they want to be. In addition to directing, the new dolls in the line pay homage to other professions in the film industry, such as camerawoman, producer and, of course, movie star.
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These new models are an extension of the brand’s commitment to offering more options to children. Therefore, the dolls have accessories inspired by the honored races, such as a camera, headphones, a script, a smartphone and a statuette.
On the other hand, with different body types, skin tones, eye colors and hairstyles, the new features of the line’s models offer endless storytelling possibilities, in addition to making all girls and women feel empowered and represented. in every profession. So dreaming is just the first step.
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The new dolls are part of the Barbie Dream Gap initiative and efforts, a proposal launched in 2018, which arose from research conducted in collaboration with New York University.
In this study, it was discovered that, starting at the age of five, many girls begin to develop self-limiting beliefs. Barbie’s Race of the Year is a reminder to dispel the prejudices that prevent them from achieving their dreams, an initiative to contribute to the elimination of this gap, challenging stereotypes.
The new dolls will be available starting in February in the Latin market, both in e-commerce and in stores.
2024-01-18 22:23:13
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