Zapping Auto News City cars: Top 10 sales 2020
Lamborghini’s Ad Personam program was launched in 2013 and the dedicated Sant’Agata Bolognese studio opened in 2016. The supercar maker reports that today, more than 50% of cars leaving its production chains have gone through the personalization box. A percentage that has tripled over the past three years. Customers can now book virtual consultations through their dealership. A slightly more expensive solution but much more pleasant for some than a session with the shrink to get closer to “happiness”! You still have to have the means …
Virtual personalization session
Lamborghini Aventador SVJ Xago | Photos of the limited edition supercar+9–
A welcoming personalization studioCredit Photo – Lamborghini
From July 2020, customers can pre-book an initial consultation of around two hours through their dealership. The personalized meeting can always take place directly at the studio in Italy, in a dealership, or during a video call from the Ad Personam studio. Thus, the interlocutor of the future client can make customization proposals thanks to the samples and materials available on site. The configuration suggestions of the Ad Personam team can be done live, using suitable digital tools such as smartphones, in order to show close-up details for example. The virtual consultation is followed by concrete proposals, accompanied by samples of materials, all of which is then sent directly to the client.
Lamborghini Aventador SVJ Xago
Lamborghini Aventador SVJ Xago | Photos of the limited edition supercar+9–
A limited series of 10 copiesCredit Photo – Lamborghini
As part of the launch of the new digital studio Ad Personam, Lamborghini unveils the Aventador SVJ Xago, a supercar in a 10-piece limited series. The sports car will be reserved for customers wishing to personalize their Aventador SVJ through the digital studio. This limited edition “Xago” celebrates the hexagonal theme that has become emblematic in the design of Lamborghini models. A stylized hexagonal pattern is thus at the heart of the personalization of the Aventador SVJ Xago, which features it on the sides and fenders on the outside, as well as on the seats inside. Nireo Ad Personam rims painted in gloss black, contrasting color details and a specific number plate complete the exclusive endowment of each of the 10 cars.
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