8 mars 2021
Isarta is launching a new training course entitled “Automate your web marketing and save time”. We talk about it with your trainer, Ambrose Debret, digital marketing consultant.
Can you introduce us to this training which aims to make people understand the principles of automation in marketing?
Ambrose Debret : In fact, the idea will be to go back to the fundamentals of automation by indicating how it works. Namely, that there is a trigger which will generate a series of actions with conditions.
Then, we will see different tools that can automate a lot of things, so that the people who will follow the training can save 5 to 10 hours per week.
Is it necessary to master technical language?
A.D. : No, you don’t have to be a developer. Today, there are a lot of ways to link tools together. No need to necessarily go through what are called APIs which indeed require coding and are therefore rather reserved for developers.
There are in fact more than 2,000 connected applications that allow you to do a lot of things and that are accessible to as many people as possible.
Can we give some concrete examples of automation?
A.D. : If I take my personal example, in February, I challenged myself to make one video a day. This obviously requires a lot of work. So I did a process and created a template. 6 am: the video was scheduled on Youtube. Then, from there, I did a 15-step automation that will take the title, will put it in lowercase, then go and take some part of the description and the image to go and post it in different formats on my Facebook page, my Facebook group, Instagram, Twitter, Linkedin …
I obviously couldn’t have done it by hand! And once it’s set up, it spins and no need for human interactions which sometimes bring errors.
It can be useful for many other tasks as well. Like his personal finances. For example, I created a system where, from the income and expenses of my online bank, it will generate graphs and my balance sheet for the month, in a spreadsheet.
There is also the classic case of the newsletter where you can set up a whole process so that your subscriber goes from stage to stage after his registration, to eventually become a customer.
What are the common mistakes in this area?
A.D. : I am thinking, for example, of automating something that should not be done. Which can only amplify the problem. You have to choose what you want to automate.
And also not to go crazy trying to automate everything! There is indeed no point in spending 30 minutes wanting to automate a task which takes place every 6 months and which only takes 15 minutes… You really have to try to calculate in terms of the time saved. You can think of all the tasks around data entry that are very common, time consuming and expensive if you take the hourly wages of the people who do this.
What are the criteria precisely to define a task to automate or not?
A.D. : All that you have to repeat often, at least once a month, even if it doesn’t take much time, it’s worth it! Because you know it’s going to happen and you can take that mental load out of your mind. In fact, it’s a bit of a way to clone yourself!
To learn more about this training, click on the image below:
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