Serious loss among professionals in the sector, a leading figure at the Geneva International Motor Show
His sudden disappearance in Milan marks a death in the automotive industry. She was one historical figure in public relations, and for almost 20 years he managed relations with the media and journalists.
Since 2005 he was responsible for relations with the Italian press for the Geneva International Motor Show. He combined his knowledge of technologies and engines, thanks to his training in Siemens and his command of German, with a profound ability to manage personal relationships with people of all levels, from the local journalist to the editor-in-chief of a newspaper national.
Growing up in an era where business communication traveled only by fax, she built her success on PR in Bosch Italia through rigorous management of press releases.
The disappearance of a great communicator
Pinuccia Susani he elaborated dozens of press releases every day accompanied by beautiful photographs and perfectly paginated texts. After the long experience in Bosch, she became the Gims ambassador for Italy, always organizing crowded press conferences.
The meeting with Pinuccia Susani every year, the month before the Geneva Motor Show had become a tradition for the specialized press. Her disappearance represents a serious loss for the automotive world.
The memory of Marchionne
A writing by Susani herself on Marchionne, published by Il Cittadino di Monza in 2018, describes and reminds us of their professionalism and sensitivity. «At the Show the automotive elite is always present with presidents and managing directors. I have often had the opportunity to witness the comings and goings of Italian journalists and to often be told “We are going to the Volkswagen, Mercedes or Toyota conference”. Only the brands were ever stated to me. A single name made the difference between Italian journalists: “Marchionne will speak in a few minutes”. Or “Let’s go to Marchionne!”, they told me. No one mentioned the House brand, but everyone referred only to the name of its managing director».
«But I also have another memory of him, relating to the first meeting. It happened ten years ago at the Teatro Regio in Turin, when I saw him attend, alone in an armchair in the front rows, a concert by the Arma dei Carabinieri band. He told me that he loved the Carabinieri very much, without going into the reason, which I later discovered: he was the son of a marshal of the Carabinieri, as he repeated with filial pride on the occasion of his last public appearance on June 26, as if he wanted to honor his father carabiniere, as a sign of gratitude, before taking off towards the sky, to reach it».
