Audi Announces Leadership Change Amid Disappointing Sales Results
Audi, the German premium car manufacturer, has announced a leadership change in response to dissatisfaction with the company’s sales performance. The decision was made public by the supervisory board of Audi, according to a press release.
Markus Duesmann, who has been at the helm of Audi since 2021, will be replaced by Gernot Doellner. Doellner, who has been the head of strategy at Volkswagen since 2021, expressed his honor and excitement to take on the new role. “Audi is a fantastic company with a rich history,” said Doellner. “I am thrilled to be part of the Audi team and shape the future of the company.”
Doellner has a long history with Volkswagen, starting as a doctoral student in 1993 and working his way up to become the head of product development at Porsche. He led the Panamera model range from 2011 to 2018.
Duesmann, on the other hand, had previously worked at BMW before taking the reins at Audi in 2021. During his tenure, Audi was responsible for the development of software for the Volkswagen Group, but the slow progress in innovation led to delays in key models. Earlier this month, the CEO of the Volkswagen Group, Oliver Blume, expressed concerns about Audi’s slow progress in innovation, calling it a crucial area that needs attention.
Blume himself has been leading the Volkswagen Group for less than a year. He recently replaced the entire leadership team of the software division, Cariad, except for one member, and appointed Peter Bosch, a production expert from Bentley, to lead the division.
Audi has been lagging behind its German competitors, BMW and Mercedes-Benz, in the transition to electrification, and its sales results have not met expectations, according to Reuters.
The leadership change at Audi reflects the company’s determination to address its challenges and improve its performance in the highly competitive automotive market. With Gernot Doellner taking the helm, Audi aims to steer the company towards a successful future.
How does Audi’s leadership change reflect the company’s efforts to improve its performance and address its challenges in the competitive automotive market
Audi, the renowned German luxury car manufacturer, has recently announced a change in leadership as a response to disappointing sales results. The decision was made public through a press release by Audi’s supervisory board.
Markus Duesmann, who has been leading Audi since 2021, will now be succeeded by Gernot Doellner. Doellner has been serving as the head of strategy at Volkswagen since 2021 and expressed his honor and enthusiasm for his new role. “Audi is an exceptional company with a remarkable history,” stated Doellner. “I am incredibly excited to join the Audi team and help shape the future of the company.”
Doellner boasts an extensive background with Volkswagen, having started as a doctoral student in 1993 and ultimately rising to become the head of product development at Porsche. He successfully led the Panamera model range from 2011 to 2018.
Duesmann, on the other hand, had previously held positions at BMW before taking over as Audi’s leader in 2021. During his tenure, Audi was responsible for developing software for the Volkswagen Group, but the slow progress in innovation caused delays in key models. Earlier this month, Oliver Blume, the CEO of the Volkswagen Group, voiced concerns about Audi’s sluggish innovation progress, emphasizing the need for attention in this crucial area.
It is worth noting that Blume himself has only been leading the Volkswagen Group for less than a year. He recently made changes to the entire leadership team of the software division, Cariad, with the exception of one member, and appointed Bentley’s production expert, Peter Bosch, to lead the division.
Reuters reports that Audi has been falling behind its German competitors, BMW and Mercedes-Benz, in the transition to electric vehicles, and their sales performance has not met expectations.
The leadership change at Audi reflects the company’s strong determination to tackle its challenges and enhance its performance in the highly competitive automotive market. With Gernot Doellner at the helm, Audi aims to steer the company towards a successful future.
Congratulations to Gernot Doellner on his appointment as the new head of Audi. With his expertise and experience, we hope that he will successfully address the business challenges the company is facing. Looking forward to seeing Audi thrive under his leadership.