December 14, 2020
–
Anyone who has never been to a Vivent is not from yesterday – last Sunday there was the first worldwide, organized by the makers of Art Deal.
The disruptive group, which wants to revolutionize nothing less than the art world, sails under the Art Deal flag, we already reported this summer. Under the hashtag #CatchTheNextPicasso Art Deal wants to create a parallel universe. A virtual platform that will democratize art and the art trade and thus bring a game changer for the art industry.
Last Sunday, the art and tech startup Art Deal launched its first “Vivent” as a proof of concept (Wertueller Event) launched, to a certain extent an online vernissage with works by Alberto Villafuerte. The street artist represents the intention behind the Art Deal business model:
Vivents aims to bring young, emerging artists, usually without a gallery and before the price explosion of their works, with an international audience.
–
—–
Were Cüpli and Nüssli served at the vernissage?
Not exactly. The established art cake cannot be disrupted with Cüpli and Nüssli, people have been able to do that better and for a long time. Vivents stand for virtual art events and these Vivents should breathe new and digital life into the somewhat dusty art scene.
The vernissage, which isn’t one, runs on a platform that can be accessed from anywhere in the world. In addition to the missing Cüpli and Nüssli, that is the second difference. A classic vernissage in New York, Zurich, Milan or anywhere else can, at best, be attended by a few hundred art lovers and collectors. Art Deal’s digital platform does not set any limits in terms of geography and visitor numbers – especially since the online gallery doesn’t bid farewell to its guests at eleven. As long as the servers hold out, the doors remain wide open and tens of thousands can meet in the virtual gallery.
The makers formulate their intention with the following words:
“In future, Vivent will be available to all emerging artists, as well as galleries, auction houses and art fairs as a digital experience and sales layer.”
“Catch the nex Picasso” means that a broad audience should have the chance to discover the next Picasso before the mechanisms of the established art scene have made Picasso a superstar in a small and illustrious circle, whose works no one can afford anymore.
Are there any similarities to classic vernissages?
In the experimental and smartly designed environment of the platform, artists and art become a virtual experience. The artist introduces himself, works can be discovered, experienced and also bought directly via a virtual tour, artists and community are networked with each other and can exchange ideas.
So almost like a vernissage, just very different. The virtual exhibition rooms can be explored playfully and shine with numerous effects without distracting too much from works and artists – both remain in the center.
–
—–
What is democratic about Art Deal and their Vivents?
On the one hand, that everyone can be there without having to prove their art understanding or fear attacks of conceit – enjoying art is enough.
On the other hand, works of art, should they conquer your own eyes, mind and heart, can be bought at prices that are still affordable. If the Vivents are filled with the right instinct and if the associated calculations by the initiators of Art Deal work out, “young, emerging artists on the verge of breakthrough”, an affordable investment could prove to be a stroke of luck. “Catch the next Picasso” just. If the meteoric rise does not take place, then there is still art on your own wall that you appreciate and would not have found without Vivent.
The core point of the disruptive democratization of the art world could be summed up in a nutshell: So far, artists have been made great by the established art cake. More or less to the exclusion of the public interested in art. If the latter finds out about the new Picassos, works and prices have long been beyond their reach.
If the makers of Art Deal stay true to their credo in the long term, then you have “digital and international art marketplace for the next generation” the potential to shift weights here. Or at least change the order.
Artists may now be made big by a broad audience, and the global market for those interested in art has a say. Art critics give their vote in the new awareness phase. Established circles only jump on the bandwagon in the second place. After that, the usual happens, but the sequence on the way to fame is different. So it’s quite possible: Enjoying art, buying art and collecting art can become a bit more democratic.
And how does it go on?
Yesterday’s Vivent was the test run. “Unlock the Art World together”say the initiators and deliver on your website the details of how and with which vivents they envision the future of the art world.
–
—–
The art market in numbers and the potential for art deals
There are different numbers depending on the source. Statista has determined the turnover on the global art market in 2019 at 64.1 billion US dollars. The turnover in the worldwide online art trade is reported at 4.82 billion US dollars – there is a lot of room for improvement, especially since the art market is still very weakly digitized.
A market with additional growth potential when more people with an interest in art can participate in the art world. Art Deal wants to contribute to this and also cut a large piece of the growing pie. Co-founder Sarah Schlagenhauf In view of the various potentials, does not show any false modesty and believes that Art Deal with the virtual platform has what it takes to become a Swiss unicorn.
To get there, you first need massive capital so that the platform and Vivents can make a stable flight at a constant altitude around the world. Insight into the team and into the board von Art Deal shows that the course has been set accordingly in terms of entrepreneurship, technology, art market know-how and also raising capital.
–
– .
