Influencer marketing, TikTok, Reels and digital products – this is the core of many marketing campaigns these days. There are of course reasons for this. New advertising methods are interesting and exciting. Also, initial investments are usually very low. Almost all eyes are on the internet and especially on social media.
But in no case should entrepreneurs forget that promotional gifts are not outdated. Hands-on promotional materials continue to serve their purpose. Whether it’s a coffee cup, a tote bag or a lanyard, the wide world of promotional items should be prioritized: Print lanyards to leave.
Here’s what happens to customers when they receive a gift
One of the reasons why many traditional marketing methods have to take a back seat to digital is the affinity of many people with the Internet. The idea is that people spend so much time on the Internet anyway that you can “pick” them right there.
But the classic homage works just as well today as it did in the past. Even the digital world cannot change that. Because studies show that people feel grateful when they receive a gift. It is equally important that advertisements are seen or felt repeatedly. A physical gift generates gratitude and therefore a positive bond with the company.
More benefits of promotional items
No one can predict the exact path of a lanyard, pen or cloth bag. Some freebies end up in the far corner or even in the trash. But at the same time, many promotional items have been in use for years. A lanyard for the cellar key next to the apartment door is seen not just once, but again and again.
Not only gifted customers themselves see the logo or advertising message. Visitors, friends or colleagues can also be directly or indirectly influenced by a promotional gift. Since these are often small everyday items, they are sometimes even given away. Promotional items work especially well with creative design, as they stand out from other items.
Huge selection and many options
Many online marketing campaigns are applied because they are (apparently) relatively cheap to implement. On the one hand it can be planned with an advertising budget, but there are also organic options. Either way, you need to focus on digital to reap the greatest benefits.
There aren’t too many arguments for that these days. As entrepreneurs once had to search for promotional item companies in their area and settle for a limited selection of items, today the world looks very different. There are countless online vendors with a large selection of promotional gifts.
This is not only important for saving money by comparing prices. This way, you can implement exactly what you expect. Should advertising T-shirts be neon yellow and glow in the dark? Possible. The cup of coffee may vary depending on the temperature of the drink change colour. Colored patterns for the lanyards are one option. So you get exactly what you are looking for.
Is the test above the study?
The longer you use promotional items, the more confident you become with the design. The quantities required can be better estimated. Ordering is practically child’s play. But there is another way to find promotional items that are suitable for your business.
This way you can order and test different products. Vendors often offer discounts or even allow free sample prints. Opinions can be obtained by ordering a selection of items or drawings. Of course, the company’s employees can be used for this. But beware: the goal of promotional gifts is the customer. Those who work in the company may have different needs and therefore misjudge what is well received by the customer.
So it’s best to get opinions from active or potential customers. Whether at the counter or at the exhibition stand, instead of distributing the article, the customer has the choice. That way, you’ll soon see which items are doing particularly well. With this information in hand, larger quantities can be ordered.
