Lego is a single of the most prosperous toy makers in the environment. The well-known Lego brick can be discovered in nearly every single child’s area. But now, in purchase to continue on to exist, the firm must reinvent by itself, writes the portal “manager-magazin.de”.
Just about every kid’s home has been crammed with Lego bricks for 90 many years.
The Danish company is a single of the largest toy companies in the world. And one of the most profitable: Lego is the world’s premier-turnover toy maker, adopted by US corporations Hasbro and Mattel. Lego employs much more than 17,400 men and women in all around 30 countries all around the earth.
But now the sector leader will have to refocus. Faced with local weather transform, the basic plastic Lego has no potential.
Vegetable fibers these types of as corn, wheat and cellulose are at this time becoming analyzed. Very last calendar year, Lego unveiled a prototype built from recycled PET bottles.
There is a large amount of tension from the exterior – Lego gets criticism due to the fact the toy is packaged in disposable plastic.
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