According to a new report from The Information, Apple is stepping up its efforts to produce feature films. Apple already has a limited number of movies like “Palmer”, “Cherry” and “Greyhound”.
Apple said it aims to make more than 10 to 12 original movies per year for Apple TV +, which would allow it to better compete with other streaming services like Netflix, Hulu, Disney + and HBO Max.
To make things easier, Apple hired Jessie Henderson, who was previously executive vice president of feature films for streaming service HBO Max. She will join the Apple TV + team led by Jamie Erlicht and Zack Van Amburg.
Compared to other streaming services, Apple TV + is still in its early stages and Apple is working hard on content to strengthen the service and make it more appealing to subscribers.
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