On App Store, mainly on its iOS-branch, poured blow after blow. Apple is responding to these blows, aside from a second announcement by app store manager Phil Schiller that Apple is not going to give up. At an antitrust hearing in the US House of Representatives, the House of Representatives, Tim Cook responded to the “highway robbery” accusation with the results of a study of the rates of other US and non-US companies’ app stores. None of these facts have been disputed. From the facts it followed that the conditions in apple App Store no better, but no worse than the vast majority of other digital content stores. Did not help. The smart ones thought, but the irrational hitting did not end. And now – the second attempt.
Apple argues that it creates millions of jobs
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On September 2, Apple responded to the outspoken and unprecedented harassment of the iOS App Store, which has already spread outside the United States, with a modest press release in soothing colors. On the positive impact of all Apple app stores (there are several of them), and in particular the iOS app store. The press release cites the results of a study conducted by the American Institute for Progressive Politics, a non-profit organization that puts everything in a clear and compelling way – in numbers.
How many developers in the US App Store
По результатам исследования Института Прогрессивной Политики, почти наверняка не обошедшихся без спонсорской поддержки со стороны Apple, экосистема магазинов приложений этой компании обеспечивает в США 2,1 миллиона рабочих мест. Это в 23 раза больше числа сотрудников Apple в США.
Hundreds of thousands of small and medium-sized companies and approximately one million individual developers, many of which are in our Telegram chat, make their living by selling applications for Apple operating systems they have created. There is pressure on developers from this ecosystem – the rules are really tough – but mostly logical and understandable, and they get used to them very quickly. Moreover, every year the rules become more flexible and smarter, Apple is vitally important. so that the content of its App Store was, if not the best and most interesting in the world, then at least one of the best. Compared to what I found (in 2008-2016), now it’s just a fairy tale. And the number of participants in developer programs is growing. Compared to last year, despite the pandemic and its consequences, their number increased by 15%.
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Apple employs a large number of people
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The most significant part of the apple app store ecosystem, generating most of the jobs, is the iOS app store. For the period from April 2019 to the end of August 2020 was created here 300 thousand new jobs… Every day there are more and more of them, at 500-900 jobs per day. The fact that the App Store is the only legal channel for distributing software for iOS / iPadOS for most developers means only one thing: without any extra effort on their part, their application appears in the App Store application on all iOS / iPadOS devices during all countries in which they have authorized their distribution.
Alternative App Store
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Every major organization has alternative app stores
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The iOS App Store, by the way, is not the only legal distribution channel for iOS / iPadOS applications. There are a lot of alternative, but absolutely legal stores of such applications. Thousands. But about them below. For cases where the developed application fundamentally needs to violate Apple’s prohibitions, one could come up with another type of such stores – private, provided on Apple’s terms. The rules of placement in this store would be determined by its owner, he would also be responsible for any consequences for the platform. But this is a topic for a separate conversation.
Вы не поверите, но легальных магазинов приложения для iOS/iPadOS в мире огромное количество. Их тысячи, может быть даже десятки тысяч. Корпоративных магазинов, в организациях с официальным числом сотрудников большим или равным 500. Кроме того, есть такая штука, как TestFlight, где можно выложить любое приложение.
In addition to this criterion, there are others – but they are all quite surmountable. Besides the usual Apple Developer program, there is one more – Apple Enterprise Developerallowing you to create your app store, for employees of the corporation. The rules for accepting applications to this store, as well as the rules for their distribution and disposal (in case of loss of the device or in some others) are determined by the administration of the corporation. It’s not such a monopoly.
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