Apple is reportedly working on a smart ring to compete with the likes of Samsung and Oura Rings. With its strong presence in the health space, it’s not surprising that Apple is exploring alternative form factors for health-tracking devices. While the smart ring is still in the concept stage and not in active development, it could offer a low-cost way for users to gather key health data without the need to wear a full-blown watch.
The appeal of a smart ring lies in its discreet design. Similar to the Oura Ring and Samsung Galaxy Ring, smart rings are slightly thicker than a normal ring due to the sensors lining the inside. However, at a glance, they look like ordinary pieces of jewelry. They even come in various colors and metal finishes to maintain the aesthetic appeal. Many people prefer wearing a smart ring alongside a traditional timepiece or as a more comfortable option for sleep-tracking compared to a smartwatch.
Sizing is crucial for the proper fit and function of a smart ring. It needs to be offered in multiple sizes and often requires a fitting process to ensure accurate readings of heart rate, skin temperature, and blood oxygen level. Unlike the Apple Watch, which has a one-size-fits-all approach, smart rings prioritize individual customization.
If Apple were to release an Apple Ring, it would likely be positioned as a screen-free alternative to the Apple Watch. Users could still track their steps, monitor sleep quality, and access other health-related features without needing to wear a smartwatch. Additionally, there are indications that the Apple Ring could serve as a sensor for better hand detection in Apple Vision Pro and enhance the headset experience with haptic feedback. It might even function as a joystick for VR gaming. These additional functionalities would make the Apple Ring a versatile device beyond just health tracking.
Launching a smart ring could be an effective strategy for Apple to attract users who have been hesitant to adopt the Apple Watch. It would provide a convenient and stylish alternative for fitness tracking while still offering the benefits of Apple Health. However, pricing will be a critical factor in its success. The Apple Watch SE starts at $249, while the flagship Apple Watch Series 9 begins at $499. The Apple Ring would likely fall somewhere in between these price points.
While the Apple Ring is still in the early stages of development, it’s worth keeping an eye on future rumors and updates. If Apple decides to move forward with the project, it could revolutionize the way we engage with health-tracking devices and further expand Apple’s product offerings.
