In recent years Apple has pivoted into the world of services more than ever. They started with Apple Music in 2015 and then we have seen it arrive Apple TV+, Apple News+ The Apple Arcade among others, without forgetting iCloud and other satellite subscriptions. Each one is a separate subscription to pay, but What if they were all agglutinated? That seems to be the idea behind ‘Apple One’.
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According explain in Bloomberg, Apple is preparing a new subscription that will seek to package all the existing ones in a single payment, with possible discounts compared to paying them separately. Under the name of ‘Apple One’, this subscription has been rumored for years, although it seems that now is when it is gaining more force with its possible arrival in October this year.
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One subscription, different packages
Although the idea is that it is a single subscription to group them all, it does not mean that there is a single payment method. The idea is offer different packages at different prices and with a variable combination of services within each one. The following are expected:
- Bundle with Apple Music and Apple TV +
- Bundle with Apple Music, Apple TV + and Apple Arcade
- Paquete con Apple Music, Apple TV+, Apple Arcade y Apple News+
- Paquete con Apple Music, Apple TV, Apple Arcade, Apple News+ y iCloud
The exact price of each package and what it will include remains to be determined, although the idea is that the user receives a minimum discount for purchasing the subscriptions together compared to what it would cost to add them all separately. To all the above you can add others such as Apple Care for example, which is the insurance for Apple devices.
Similar a We have already seen this movement of Apple in other companies like Disney, what offers a package with Disney +, Hulu and ESPN + for $ 12.99. On the other hand, we have a clear example with Amazon Prime and everything that it includes beyond free shipping (Amazon Music, cloud storage, Amazon Prime Video …).
Virtual gym classes
In addition to this universal subscription, Bloomberg indicates that Apple also prepare a subscription for personal training of fitness. Currently there are dozens of applications and services that already offer an online personal trainer with virtual classes to exercise and monitor it with devices such as mobile phones, smart watches or others. Apple seeks to have something similar through its exercise platform made up of the Apple Watch, its Fitness app and the health data it collects with the different devices of the brand.
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We will have to wait a few more months to see if these two subscriptions come true. Most likely they will arrive next to the new iPhone 12 and with the official launch of iOS 14. In any case, it would not be strange that first it is released only in the United States, if we take into account that some of the services that it will include such as Apple News + are not available in many countries.
Via | Bloomberg
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