To contradict widespread rumors that Apple will host a fall event, Mark Gurman said the brand will instead choose to unveil its latest new products via a press release.
In its latest Bloomberg Power On newsletter, the specialist predicts the upcoming announcement of the new M2 and M2 Pro versions of the Mac mini, M2 Pro and M2 Max of the 14- and 16-inch MacBook Pro, and new M2 chips for the iPad Pro 11 and 12. 9 inches.
If that sounds like enough to create an event, Mr. Gurman fears the new Macs and iPads aren’t substantial enough to warrant a press meeting.
In fact, he explains that none of these new products are a major change for Apple, they will benefit from some improved features and a chip announced in June during WWDC 2022.
Instead of an event, he thinks Apple would be more likely to showcase its remaining 2022 products via press releases, an email to interested reporters, and a Newsroom article on Apple’s website. But no events, virtual or in person.
There are precedents for a single event in the fall. While Apple has held two in six of the past decade (and three in 2020), it has opted for a single September event in 2015, 2017 and 2019, so that wouldn’t be particularly unusual.
If Gurman is right, this could be a big disappointment. Many experts have said Fall Keynote will be more interesting than September’s, with the announcement of the first post-Intel Mac Pro or even a redesigned Mac mini.
Is Apple done with the events of the year? We hope not. But for now, this is a moot point and we won’t know the truth until next month.
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