Apple is tightening its muscles and improving its income in a context of crisis

Apple has shown signs of greater resilience in the face of the harsh and convulsive economic environment in which we live, with an iPhone apparently withstanding the deluge better than its competitors and MacBook with Apple Silicon that are gaining ground from competition anchored to a formula that begins to smell more of the past than of the present.

The good performance of the Cupertino giant strengthened afterwards yesterday’s report that its revenues and profits have surpassed Wall Street targets, being one of the few positive reports within a technology sector that, at least for now, is in sharp decline in the face of contexts such as high inflation and weak economy. ‘EUR.

That yes, that Apple shows more resilience, especially thanks to the main audience it is aimed at, does not mean that it is totally immune, since the forecasts for the next Christmas period have been estimated downwards and it has acknowledged that it will suffer a slowdown for the last quarter of the calendar year 2022. The multinational has not published the numbers, but it is a scenario that at this point should not surprise anyone.

Despite not having the wind totally in their favor, Apple has reported a quarterly revenue increase of 8% to reach $ 90.1 billion, more than the estimated $ 88.9 billion. Net income was $ 1.29 per share, above the forecast of $ 1.27.

If we are more specific with the products, and perhaps to the surprise of more than one, the revenue from device sales IPhones in fiscal fourth quarter were below expectations, earning $ 42.6 billion versus projected $ 43.21 billion. Certainly part of Apple’s expected slowdown is related to the fact that the iPhone 14 is selling far less than expected.

The iPad is another product that performed slightly worse than expected, with revenues for the company of $ 7.2 billion versus an expected $ 7.94 billion, while the results of the Mac computers seem to better reflect what IDC exposed a few weeks ago, with a turnover of 11.5 billion which are above the forecasted 9.36 billion.

Services play a very important role in an internet-dominated digital world, and of course Apple has a leg up in the industry. Here the Cupertino giant recorded an increase in revenues to reach $ 19.2 billion, a figure that is still lower than the expected 20.1 billion. For its part, China, a very large market that is not going through its best moment, recorded revenues of 15,500 million dollars in the fourth fiscal quarter, significantly higher than the 14,600 million expected.

As we can see, Apple is not immune from the crisis, but at least for now it is faring much better than the vast majority of its competitors, who are preparing for an environment in which their sales are very likely to drop.