Apple Arcade changes strategy to make you addicted

Apple launched Arcade last September, a subscription that lets you enjoy many games on your Apple devices. Without advertising or in-app purchases, the service promises hours of entertainment for 4.99 euros per month or 49.99 euros per year. To add to its catalog, which already has more than 120 games, the firm has teamed up with video game studios like Sunnyside Games or Sirvo Studios. But now, several months after the launch, thehe Cupertino firm reviews its strategy and abandons some projects along the way. According to sources close to Cupertino, interviewed by Bloomberg, a creative producer at Apple Arcade reportedly called some developers to tell them that their upcoming games did not have the level of “commitment” that Apple was looking for. The apple, which intended to highlight independent and singular productions, would now bet on much more addictive games. It is a way for Apple to ensure that users will not cancel their subscription after the trial period. The firm does not communicate the results of its first months of existence, but everything suggests that it is below expectations.

https://www.youtube.com/watch?v=frLeePH8W9Y

It must be said that despite its catalog provided, Apple has not managed to transform the test and that none of the titles has met with dazzling success. During telephone calls, mentioned in the article of the American media, the representatives of Apple would have referred to Grindstone. We will no doubt expect other titles of this kind in the coming months. Finally, Bloomberg explains that Apple would consider working with the same studios, if they resign themselves to respecting the new specifications of Apple Arcade. It remains to be seen whether this strategy will pay off and whether Apple will see its number of subscribers soar. As with many rumors in the field, this information is obviously to be taken with all the necessary caution. For the moment Apple has not commented on anything.