In the world of Animal Crossing, players create their own virtual havens in the form of a le where a peaceful escape from everyday life. There, players can buy and sell a large amount of food in exchange for “bells,” a kind of in-game currency. Turnips are at the top of the food chain when it comes to valuable items that players can. acquire to increase their wealth.
Every week, Animal Crossing players buy turnips from the Stalk Market which spoil if they don’t sell within the week, making them virtually worthless in the game. ) Monday August 17 until 12:15 am EST on Saturday August 22, players can visit Hellmann’s Island to drop off their spoiled turnips and explore the island’s magnificent attractions. In exchange for these spoiled turnips, Hellmann’s will donate Second Harvest, Canada’s largest food recovery charity, helping deliver a total of 25,000 meals to vulnerable communities across the country.
“Whether virtual or real, food seems too valuable to us to waste, and Hellmann’s® is delighted to partner again with Second Harvest to provide meals to Canadians in need,” said Gina Kiroff, Administrator. of Unilever Foods Canada. “When we noticed that spoiled turnips are a real source of tension for many Animal Crossing players, we wanted to use that observation to create a fun consuming experience that would have real world implications. We hope Hellmann’s Island will not only be an amazing virtual experience, but will make players think differently about wasting food in real life. “
How does it work :
- Hellmann’s Island will open its doors to visitors from 3 p.m. EST on Monday, August 17 through 12:15 a.m. (EST) on Saturday, August 22.
- To access the island, players will send a private message to Hellmann’s Canada on Twitter @HellmannsCanada to receive their personal sleep code which will be assigned on a first come, first served basis.
- Selected visitors will have a 15-minute window to deposit their spoiled turnips. For each turnip deposited, Hellmann’s will donate one Second Harvest meal until the goal of 25,000 meals is reached.
- After dropping off their spoiled turnips, guests will have the opportunity to explore the rest of Hellmann’s Island attractions, including:
- Hellmann’s Farm – Visitors can take a peaceful stroll through the picturesque canola fields or spot other Hellmann’s ingredients, including freshly laid eggs by free-range hens and barrels of vinegar.
- Second Harvest Outdoor Kitchen – Here visitors can relax and unwind at the edge of a waterfall while enjoying a healthy sandwich and fresh produce prepared by Second Harvest.
- Able Sisters Merch Shop – Fun items can be downloaded at the local store, including dresses, t-shirts and jackets in Hellmann’s colors.
- Resident Services – Visitors can stop by to view the bulletin board and find more tips on how to be creative, get the most out of the contents of their refrigerator, and reduce food waste.
- Ribbon Island – If they’re in the mood for adventure, visitors can pole vault to one in the shape of Hellmann’s iconic ribbon for a photo session.
“A big thank you to Hellmann’s for bringing the Second Harvest food recovery mission to life in such an impactful and fun way,” said Lori Nikkel, CEO of Second Harvest. “For 35 years, we have been collecting healthy and unsold surplus food from farms, processors and retailers, avoiding waste and ensuring it gets to the frontline nonprofits and charities that provide vital services. across Canada. Thanks to Hellmann’s generosity, we will be able to provide food for 25,000 meals to communities in need of support. “
Hellmann’s has been on the food front since 2007 with the introduction of the Eat True movement. This movement includes branded initiatives such as the Urban Gardens, the Eat Real Scholarships and, more recently, the Eat Real Rescue, which seeks to solve the problem of food waste in Canada. To date, Hellmann’s has donated 102,250 meals to Canadians in need through the Eat Real Rescue. In addition, 25,000 additional meals will be served in partnership with Second Harvest through Hellmann’s Island, the brand’s most recent initiative to combat food waste and spread awareness to a new platform frequented by a new generation of Canadian gamers.
“Hellmann’s Island” will be open from 3:00 p.m. EST on Monday August 17, until 12:15 a.m. on Saturday August 22, with sleep codes assigned on a first come, first served basis. Twitter.
Visit the-eat-true-movement.html to learn more and get simple tips and tricks to reduce your personal food waste.
–
